Let’s make your content work harder for you
At Mint, we’re a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing.
Here’s how we can help you:
Content strategy
Want to create content that actually brings the results you’re looking for? Need some direction on where to get started? Want someone to take an objective look at your content and provide some recommendations?
We’ll put together a content strategy based on customer research that helps you achieve your objectives, whether that’s lead generation, trust building or brand awareness.
Content tracking and reporting
Your website gets thousands of pageviews per month, but how many customers? We can set up a Hubspot and GA4 dashboard for you that will help you answer questions like:
Which pieces of content help bring the most revenue?
Which pieces of content bring some revenue and there's opportunity for them to bring in a lot more?
Which themes and topics do people read about before becoming customers?
Get the reporting and dashboard correct and your content marketing budget will never be questioned again!
Ongoing, expert-based financial services and fintech content
Is your team stretched for resources? Are you looking to produce content that brings in better results and successfully positions you as an expert?
Everyone on our team is familiar with financial services and fintech and trained to create expert-based content. We’ll act as an extension to your marketing team, set up the processes for content interviews and create and publish and create expert-based content on a regular basis.
We know how to work with compliance teams and write about complex financial topics, so you won’t spend hours rewriting and re-editing content.
Fintech and financial services SEO
Not enough financial services and fintech companies take advantage of SEO. When done well, SEO and content can help you acquire customers and establish yourself as the expert.
While other agencies will focus on SEO to increase traffic, we’ll help you put together a strategy and execute on SEO and content marketing to rank for buyer-intent keywords that will bring in SQLs and customers.
Content marketing training and support
If you already have a content team in place and want to create content that brings in leads, we can help train your content team.
This could either be regular Zoom calls, support in training your team, and support in setting up all the right processes.
What are clients saying?
“We were a new brand, expanding globally with aggressive growth targets. Coupled with the fact that we are B2B with long sales cycles, it was imperative that we accelerated the lead-to-customer journey and get to revenue quickly. We decided to invest more heavily in the 5%-10% of potential customers that are ‘in-market’, those that are actively searching for a solution to a pre-defined problem. And the way to do that is with BOFU content.
The exercise of having external people delve into our product, meet with our subject matter experts and communicate our proposition through an unbiased lens means that we weren’t confined by our own internal echo chamber. It’s too easy to believe your own hype, the Mint team kept us grounded and ensured that our content followed suit.
We wanted to move beyond ‘content output’ and focus on ‘content outcome’, specifically commercial outcome. Our team and the Mint team very quickly became hyper-aligned around the commercial objective of the BOFU content, having this shared target meant we got to results faster.
Having the kind of working relationship where it really feels like we were on the same team, means that assessment of the BOFU content performance is about continuous improvement and optimisation and not about assigning fault, blame or excuses which can often happen in client/agency relationships.
The Mint solution is specialised, out-come driven and transparent. The team are experts in what they do and are a joy to work with.”
“We know that once people find untied, then they love using the product. We also had some really good material, but while it was all written in a friendly and accessible way, it wasn’t as well organised or structured to make it easy to navigate, and importantly some key content was missing.
Knowing that content would be a key way for people to find us, we turned to Mint Studios for help.
Since our product helps people navigate and take control of their taxes — an often complicated and confusing topic — a lot of our potential customers will be people who turn to Google to find out more information. We know that’s where we have an opportunity to educate them, build a relationship and turn them into customers with written content.
Mint Studios’ content strategy was outstanding and some of the best value consulting we’ve seen. Not only did they put together a comprehensive content strategy, calendar and set up all our analytics & reporting, but they explained the thinking behind every single section and took the time to answer all our questions. ”
“We started working with Mint Studios at the beginning of 2022, and we’re currently seeing a steady increase in quality leads from the blog come in every month. We’re also ranking for some highly valuable keywords, ahead of our competitors — all organically. The content we generate is comprehensive, highly specific and based on expertise, and is very much aligned with the Jeeves brand.
We’re a company that’s in full growth mode and taking care of 100+ things at once. With Mint Studios, we can rest assured we’re creating content that advances our mission to educate founders on growing a business, positions us as experts while also bringing in actual results.”
