What’s unique about doing content marketing for a bank? What’s the best way to get started? We cover all these topics along with examples of banks doing a good job with their content.

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What should you keep in mind when creating BOFU content? BOFU content is a mix of sales, product and educational copywriting. It’s requires a unique balance. Here’s what you should keep in account when creating this type of content.

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When you’re looking to create and define a new category, can you use content marketing to acquire customers?

The short answer is: yes. By damming demand.

We go into detail about how to dam demand with content and SEO and why it should be part of your marketing strategy.

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What’s great about BOFU content is that it doesn’t just help you with customer acquisition. It also helps with thought leadership, brand awareness, education and so much more.

We dive into the specifics in this article.

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What are the top fintech blogs to follow? We’ve put together a list of 8 blogs that will give you a good overview of the industry, keep you on top of trends and help you understand fintech better.

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