Let’s make your content work harder for you
We’re a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing.
Content strategy
Want to create content that actually brings the results you’re looking for? Need some direction on where to get started? Trying to understand how LLMs fit into all this and how to improve your visibility there?
We’ll put together a content strategy based on customer research that helps you achieve your objectives, whether that’s lead generation, trust building or brand awareness.
Financial services and fintech LLM visibility optimization
It's very likely that your target audience is using ChatGPT, Claude and Gemini to do research. That means you want to make sure your brand is appearing there as well.
We'll help you track the performance of your brand on LLMs, and you can also choose to be part of our pilots where we help clients improve visibility on LLMs.
Ongoing, expert-based financial services and fintech content
Is your team stretched for resources? Are you looking to produce content that brings in better results and successfully positions you as an expert?
Everyone on our team is familiar with financial services and fintech and trained to create expert-based content. We’ll act as an extension to your marketing team, set up the processes for content interviews and create and publish and create expert-based content on a regular basis.
We know how to work with compliance teams and write about complex financial topics, so you won’t spend hours rewriting and re-editing content.
Fintech and financial services SEO
Not enough financial services and fintech companies take advantage of SEO. When done well, SEO and content can help you acquire customers and establish yourself as the expert.
While other agencies will focus on SEO to increase traffic, we’ll help you put together a strategy and execute on SEO and content marketing to rank for buyer-intent keywords that will bring in SQLs and customers.
Content tracking and reporting
Your website gets thousands of pageviews per month, but how many customers? We can set up a CRM and GA4 dashboard for you that will help you answer questions like:
- Which pieces of content help bring the most revenue?
- Which pieces of content bring some revenue and there's opportunity for them to bring in a lot more?
- Which themes and topics do people read about before becoming customers?
Get the reporting and dashboard correct and your content marketing budget will never be questioned again!
Content marketing training and support
If you already have a content team in place and want to create content that brings in leads, we can help train your content team.
This could either be regular Zoom calls, support in training your team, and support in setting up all the right processes.
Why work with us?
The Mint team have quickly become an extension of our team, reliable, proactive and genuinely invested in our success.
How much does it cost to work with Mint Studios?
Clients typically spend $8,000 - $20,000 per month with us. Factors that influence pricing are...
Size and scale
If you have more ambitious business or content goals you’ll need a more comprehensive or larger content program.
Team and setup
If you require an additional tech set up such as Hubspot or Google Analytics this will play a role in your budget.
Strategy
The deliverables required to reach your goals (e.g. lead generation, thought leadership) will also affect your budget.
Our clients see real results with Mint Studios.
The Mint team are regularly sharing insights, contributing ideas on how to improve strategy or tracking and are on top of new trends that may be of interest to us. They have gone beyond being just an execution partner, they are a true knowledge partner.
Mint Studios feels part of the team, not just an external agency
We started working with Mint Studios and within a few months saw a 3x increase in organic traffic with some articles already bringing in leads!
We went from getting no leads from the blog to ranking on Google for top keyphrases and getting a 10% in leads month over month from the blog. It’s great to finally work with a content agency that actually wants to help us grow, and not just deliver blog posts.
The Mint solution is specialised, outcome driven and transparent. The team are experts in what they do and are a joy to work with.
We’ve had a great working relationship with consistent high-quality bottom-funnel content outputs that have achieved our goals of demonstrating expertise, generating consistent inbound interest, and ranking in top positions for the keywords we care about. There has been tangible, measurable results, which isn’t always easy to say about content.
From the first draft to the final version, you can see immediately the thought and care that has gone into the content
The Mint team are really great. They know their stuff and their SEO approach is exactly what we need. They help us consciously decide content themes that increase findability with our target audience. They are flexible and patient, and their strategy and writing is 100% solid, making them a valuable partner for us.
Since partnering with [Mint Studios], we’ve seen a significant uplift in content quality, along with a clear increase in organic traffic and lead generation. They’ve quickly become an extension of our team, reliable, proactive, and genuinely invested in our success.
Mint has been integral in helping us with translating product experience into content for our customers. Using their interview-led processes, they have taken care of the entire workflow, from collaborative ideation through to additional research, and finally, to writing and editing. We are now regularly translating our own knowledge into helpful content that ranks for key B2B keywords meeting our strategic goals.
Mint Studios’ content strategy was outstanding and some of the best value consulting we’ve seen.
Start turning content into conversions today
Contact us today to discover how we can help you engage and convert your audience.
What’s new in content and financial services
Newsletter: Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies
This post breaks down Mint’s “GPT articles” framework for boosting LLM visibility and shows, with real client data, that it doesn’t just increase brand mentions in tools like ChatGPT — it drives high-quality leads and real sales opportunities. The takeaway: targeting the right BOFU prompts through LLM-optimised content is now a powerful new customer acquisition channel, especially for early-stage companies.
Newsletter: Is your content actually working? Four questions to find out
To prove content is really driving revenue, look beyond traffic and track four signals: rankings for buying-intent keywords, lead volume and quality, and whether your content is cited by LLMs like ChatGPT. Together, these show whether your content is influencing real buying decisions and pipeline, not just awareness.
Newsletter: How this fintech almost 3x'd organic inbound leads with content
This case study shows how Yapily, a niche B2B open-banking fintech, nearly tripled (2.8x) its organic inbound leads by focusing on bottom-of-the-funnel “money keywords,” optimising existing content, and implementing robust lead attribution. It proves that even highly specialised fintechs can drive high-quality, measurable growth through strategic SEO and content.
Newsletter: How can marketers use AI effectively to create better content?
While AI can speed up content creation, over-reliance risks producing generic, inaccurate, or shallow material, especially in regulated sectors like fintech. He recommends using AI strategically, such as through custom GPTs, SEO integration, and formatting support, to enhance content without compromising accuracy or brand trust.
Newsletter: Clicks are decreasing, should we be worried?
Organic clicks are falling across the board thanks to AI Overviews, but it’s not a crisis. It’s a signal that traffic is no longer the KPI that matters. The brands winning now are the ones shifting their focus to conversions, attribution, and real revenue impact.
How Fintechs Do Content: Volt and the Power of Truthtelling Content
Volt is reshaping fintech marketing by trading hype for honesty. Under ex-journalist Charlie Gilbert’s lead, the brand champions clear, story-led, and “selfless” content that informs rather than sells—building trust, brand recall, and credibility in the crowded world of open banking.
