Let’s make your content work harder for you
At Mint, we’re a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing.
Here’s how we can help you:
Content strategy
Want to create content that actually brings the results you’re looking for? Need some direction on where to get started? Want someone to take an objective look at your content and provide some recommendations?
We’ll put together a content strategy based on customer research that helps you achieve your objectives, whether that’s lead generation, trust building or brand awareness.
Content tracking and reporting
Your website gets thousands of pageviews per month, but how many customers? We can set up a Hubspot and GA4 dashboard for you that will help you answer questions like:
Which pieces of content help bring the most revenue?
Which pieces of content bring some revenue and there's opportunity for them to bring in a lot more?
Which themes and topics do people read about before becoming customers?
Get the reporting and dashboard correct and your content marketing budget will never be questioned again!
Ongoing, expert-based financial services and fintech content
Is your team stretched for resources? Are you looking to produce content that brings in better results and successfully positions you as an expert?
Everyone on our team is familiar with financial services and fintech and trained to create expert-based content. We’ll act as an extension to your marketing team, set up the processes for content interviews and create and publish and create expert-based content on a regular basis.
We know how to work with compliance teams and write about complex financial topics, so you won’t spend hours rewriting and re-editing content.
Fintech and financial services SEO
Not enough financial services and fintech companies take advantage of SEO. When done well, SEO and content can help you acquire customers and establish yourself as the expert.
While other agencies will focus on SEO to increase traffic, we’ll help you put together a strategy and execute on SEO and content marketing to rank for buyer-intent keywords that will bring in SQLs and customers.
Content marketing training and support
If you already have a content team in place and want to create content that brings in leads, we can help train your content team.
This could either be regular Zoom calls, support in training your team, and support in setting up all the right processes.