Results

Shared success through real business results

Discover how our content marketing strategies have transformed businesses in the financial services sector.

Fintel Connect grew website enquiries by 58%

We were able to:
- Grow enquiries by 58%
- 15% of enquiries were enterprise level (including publicly listed)
- Impressions grew by 133%
- Ranked on page 1 for 20+ buying keywords

Mint Studios is one of the best content marketing agencies out there
Daniel Cannizzaro
Founder and CEO

Zai generated enough closed won deals to cover costs

We were able to:
- Bring in multiple high quality SQLs per month with content
- Connect content to deal value and closed won deals
- Create technical content that positioned them as a leader in this space

Mint has been integral in helping us with translating product experience into content for our customers
Stephen Allen
Head of Design

Jeeves saw conversion from the blog grow 10% month on month

We were able to:
- Grow leads from the blog by 10% month over month
- Reach a pageview to qualified lead rate as high as 2.4%
- Rank on the first page of Google for 30+ buying keywords

There has been tangible, measurable results, which isn't always easy to say about content.
Alana Levine
CRO

Confused.com improved their position in the industry as leaders in the B2B insurance space

We helped Confused.com with:

- Increaes and improve Confused.com's topic authority in B2B insurance
- Build up expert profiles with high quality content
- Position Confused.com as a B2B thought leader

We went from getting no leads from the blog to ranking on Google for top keyphrases and getting a 10% growth in leads month over month from the blog.

It's great to finally work with a content agency that actually wants to help us grow, and not just deliver blog posts
Sabena Quan
Marketing Manager
They've quickly become an extension of our team, reliable, proactive, and genuinely invested in our success
Gregory Aubert
Head of Marketing
We wanted to develop our brand awareness and trust through thought leadership. Ultimately, this would generate more leads and inbound sales opportunities for Fiska. We were struggling with an outbound sales strategy.

I enjoy working with Mint Studios as the team has a collaborative mindset. We have frequent and regular engagement; Mint Studios feels part of the team, not just an external agency.
Patrick Huynh
CEO
We wanted to move beyond 'content output' and focus on 'content outcome', specifically commercial outcome. With the Mint team, we very quickly became hyper-aligned around the commercial objective of BOFU content, allowing us to get to results faster.

The Mint solution is specialised, outcome driven and transparent. The team are experts in what they do and are a joy to work with.
Andrea Linehan
CMO
Mint Studios' content strategy was outstanding and some of the best value consulting we've seen.
Kevin Sefton
untied
Why Mint Studios

Why work with us?

The Mint team have quickly become an extension of our team, reliable, proactive and genuinely invested in our success.
Gregory Aubert
Head of Marketing, Yapily

Start turning content into conversions today

Contact us today to discover how we can help you engage and convert your audience.

Blog

What’s new in content and financial services

How Fintech Companies do Content: Galileo's Enterprise-Focused Content
July 25, 2025
June 25, 2025

How Fintech Companies do Content: Galileo's Enterprise-Focused Content

Learn how Galileo uses enterprise content to reach its customers.

Case Study: How Content Helped a Niche Financial Company Grow Website Inbound Enquiries by 58%
July 27, 2025
June 5, 2025

Case Study: How Content Helped a Niche Financial Company Grow Website Inbound Enquiries by 58%

Learn how we helped a niche financial player, Fintel Connect, increase inbound enquiries to the website with Bottom of the Funnel content.

How to Measure the Impact of Content Marketing in a Fragmented SEO Landscape
July 30, 2025
May 29, 2025

How to Measure the Impact of Content Marketing in a Fragmented SEO Landscape

With AI search and AI Overviews, traffic is down — and it’s no longer a good way to track the success of content. What’s a better way? Conversions. In this article we break down how to track conversions from content.

How Leading Companies Do Content: How Trulioo Uses Content to Position Itself As the Trusted Expert
July 25, 2025
April 30, 2025

How Leading Companies Do Content: How Trulioo Uses Content to Position Itself As the Trusted Expert

In this content case study, we look at how identity verification company Trulioo uses content to position itself as a trusted expert.

SEO for Financial Services: What You Need to Know in 2025
July 28, 2025
April 21, 2025

SEO for Financial Services: What You Need to Know in 2025

We cover what makes SEO in financial services unique, as well as how to implement a SEO for financial services strategy that brings in the results.

Best Fintech SEO Agencies (Updated 2025)
July 11, 2025
April 16, 2025

Best Fintech SEO Agencies (Updated 2025)

What’s the best fintech SEO agency? We’ve put together a list of top agencies, as well as what to look for when picking the best fit for your company.

How to Use AI to Maximize Your Content Marketing Efforts: 9 Use Cases
July 16, 2025
April 3, 2025

How to Use AI to Maximize Your Content Marketing Efforts: 9 Use Cases

Apart from writing content, what are some other ways you can use AI to make the most of content marketing?

We dive into 9 ways to use AI to actually increase the quality of content (not generate content-slop!)

Best Fintech and Financial Services Marketing Agencies [2025]
July 30, 2025
March 7, 2025

Best Fintech and Financial Services Marketing Agencies [2025]

What are the top fintech and financial services marketing agencies? We’ve put a list of the best in this industry, along with some tips on how to evaluate them.

Why Content Marketing and SEO is a Regtech's Best Acquisition Channel
July 11, 2025
January 28, 2025

Why Content Marketing and SEO is a Regtech's Best Acquisition Channel

Content marketing is the ideal marketing activity for the regulatory technology (regtech) industry.

In this article we explain why and how regtechs can make the most of Google as a channel.