Featured from Blog

How Fintechs Do Content: Volt and the Power of Truthtelling Content
How Fintechs Do Content: Volt and the Power of Truthtelling Content
 
Volt is reshaping fintech marketing by trading hype for honesty. Under ex-journalist Charlie Gilbert’s lead, the brand champions clear, story-led, and “selfless” content that informs rather than sells—building trust, brand recall, and credibility in the crowded world of open banking.
Newsletter: Is it possible to influence visibility on LLMs? If so, how?
Newsletter: Is it possible to influence visibility on LLMs? If so, how?
 
In this Mint Studios newsletter, we explore whether it is possible to influence LLM visibility, and how.
Results

Shared success through real business results

Our clients have a team of content experts working to create exceptional content that drive business outcomes. These are the results.

Fintel Connect grew website enquiries by 58%

We were able to:
• Grow enquiries by 58%
• 15% of enquiries were enterprise level (including publicly listed)
• Impressions grew by 133%
• Ranked on page 1 for 20+ buying keywords

Mint Studios is one of the best content marketing agencies out there
Daniel Cannizzaro
Founder and CEO

Zai generated enough closed won deals to cover costs

We were able to:
• Bring in multiple high quality SQLs per month with content
• Connect content to deal value and closed won deals
• Create technical content that positioned them as a leader in this space

Mint has been integral in helping us with translating product experience into content for our customers
Stephen Allen
Head of Design

Jeeves saw conversion from the blog grow 10% month on month

We were able to:
• Grow leads from the blog by 10% month over month
• Reach a pageview to qualified lead rate as high as 2.4%
• Rank on the first page of Google for 30+ buying keywords

There has been tangible, measurable results, which isn't always easy to say about content.
Alana Levine
CRO

Confused.com improved their position in the industry as leaders in the B2B insurance space

We helped Confused.com:

• Increase and improve their topic authority in B2B insurance
• Build up expert profiles with high quality content
• Position them as a B2B thought leader

The Mint team are regularly sharing insights, contribution ideas on how to improve strategy or tracking and are on top of new trends that may be of interest to us.

They have gone beyond being just an execution partner, they are a true knowledge partner.
James Hayward
Content Marketing Lead
We went from getting no leads from the blog to ranking on Google for top keyphrases and getting a 10% growth in leads month over month from the blog.

It's great to finally work with a content agency that actually wants to help us grow, and not just deliver blog posts
Sabena Quan
Marketing Manager
They've quickly become an extension of our team, reliable, proactive, and genuinely invested in our success
Gregory Aubert
Head of Marketing
We wanted to develop our brand awareness and trust through thought leadership. Ultimately, this would generate more leads and inbound sales opportunities for Fiska. We were struggling with an outbound sales strategy.

I enjoy working with Mint Studios as the team has a collaborative mindset. We have frequent and regular engagement; Mint Studios feels part of the team, not just an external agency.
Patrick Huynh
CEO
Mint Studios' content strategy was outstanding and some of the best value consulting we've seen.
Kevin Sefton
untied
We wanted to move beyond 'content output' and focus on 'content outcome', specifically commercial outcome. With the Mint team, we very quickly became hyper-aligned around the commercial objective of BOFU content, allowing us to get to results faster.

The Mint solution is specialised, outcome driven and transparent. The team are experts in what they do and are a joy to work with.
Andrea Linehan
CMO
Why Mint Studios

Why work with us?

The Mint team have quickly become an extension of our team, reliable, proactive and genuinely invested in our success.
Gregory Aubert
Head of Marketing, Yapily

Start turning content into conversions today

Contact us today to discover how we can help you engage and convert your audience.

Blog

What’s new in content and financial services

How Fintechs Do Content: Volt and the Power of Truthtelling Content
October 28, 2025

How Fintechs Do Content: Volt and the Power of Truthtelling Content

Volt is reshaping fintech marketing by trading hype for honesty. Under ex-journalist Charlie Gilbert’s lead, the brand champions clear, story-led, and “selfless” content that informs rather than sells—building trust, brand recall, and credibility in the crowded world of open banking.

Newsletter: Want LLMs to recommend your brand? Here's what we've found works
October 24, 2025

Newsletter: Want LLMs to recommend your brand? Here's what we've found works

Our GPT articles are driving real results: clients have seen visibility jump from 5.8% → 34%+, 67% brand growth, and even more inbound leads — all by creating short, targeted content for LLM prompts. Check out our full guide to see how it works: “Want LLMs to Recommend Your Brand? Here's What We've Found Works: GPT Articles”.

Newsletter: Why your blogs might not be converting (and how to fix it)
October 13, 2025

Newsletter: Why your blogs might not be converting (and how to fix it)

Most blogs don’t convert because they shy away from showcasing the product—Mint Studios shows that clear, confident, and specific product content can triple conversions without changing rankings.

Want LLMs to Recommend Your Brand? Here's What We've Found Works: GPT Articles
October 3, 2025

Want LLMs to Recommend Your Brand? Here's What We've Found Works: GPT Articles

Want LLMs to recommend your brand? We've found the best strategy to improve LLM visibility is GPT articles. We explain what they are and the results we've achieved in this post.

Newsletter: What content really moves the needle in high-stakes B2B marketing?
October 1, 2025

Newsletter: What content really moves the needle in high-stakes B2B marketing?

In this newsletter, we observe Enfuce's marketing strategy which focuses on building long-term trust through expert content with decade-long commitment.

Why I Joined Mint Studios: Katie Norris
September 17, 2025

Why I Joined Mint Studios: Katie Norris

Learn why Katie Norris joined Mint and what she enjoys about working here!

Newsletter: Do SEO articles help you appear on LLMs? Here’s what we’ve found
September 12, 2025

Newsletter: Do SEO articles help you appear on LLMs? Here’s what we’ve found

In this newsletter, Elliot breaks down if SEO best practices alone drive LLM visibility, sharing lessons learned and a case study from Yapily.

How Fintechs Do Content: Building Trust with Experts at Enfuce
September 3, 2025

How Fintechs Do Content: Building Trust with Experts at Enfuce

Learn how Enfuce builds trust and wins long-term fintech partnerships by leveraging internal experts, video, and human-first content to stand out in a crowded market.

Newsletter: Struggling to get leadership to invest in content? Try this.
August 29, 2025

Newsletter: Struggling to get leadership to invest in content? Try this.

In this newsletter, Araminta breaks down what she's found works when talking to leadership about content.