Shared success through real business results
Our clients have a team of content experts working to create exceptional content that drive business outcomes. These are the results.
Fintel Connect grew website enquiries by 58%
We were able to:
• Grow enquiries by 58%
• 15% of enquiries were enterprise level (including publicly listed)
• Impressions grew by 133%
• Ranked on page 1 for 20+ buying keywords
Mint Studios is one of the best content marketing agencies out there
Yapily achieved 2.8x growth in organic inbound website leads
We were able to:
• 2.8x growth in organic inbound website leads
• Reach 20% of monthly inbound website leads visit a blog post at one point in their journey
• Of all first/last touch leads via the blog, 43% were engaged
• Get rankings on the first page for 45 key buying keywords
Zai generated enough closed won deals to cover costs
We were able to:
• Bring in multiple high quality SQLs per month with content
• Connect content to deal value and closed won deals
• Create technical content that positioned them as a leader in this space
Mint has been integral in helping us with translating product experience into content for our customers
Jeeves saw conversion from the blog grow 10% month on month
We were able to:
• Grow leads from the blog by 10% month over month
• Reach a pageview to qualified lead rate as high as 2.4%
• Rank on the first page of Google for 30+ buying keywords
There has been tangible, measurable results, which isn't always easy to say about content.
The Mint team are regularly sharing insights, contribution ideas on how to improve strategy or tracking and are on top of new trends that may be of interest to us.
They have gone beyond being just an execution partner, they are a true knowledge partner.
[Mint Studios] has delivered sustainable results and proven that content works as a reliable channel for lead generation.
From the first draft to the final version, you can see immediately the thought and care that has gone into the content”
Confused.com improved their position in the industry as leaders in the B2B insurance space
We helped Confused.com:
• Increase and improve their topic authority in B2B insurance
• Build up expert profiles with high quality content
• Position them as a B2B thought leader
They've quickly become an extension of our team, reliable, proactive, and genuinely invested in our success
We went from getting no leads from the blog to ranking on Google for top keyphrases and getting a 10% growth in leads month over month from the blog.
It's great to finally work with a content agency that actually wants to help us grow, and not just deliver blog posts
We wanted to develop our brand awareness and trust through thought leadership. Ultimately, this would generate more leads and inbound sales opportunities for Fiska. We were struggling with an outbound sales strategy.
I enjoy working with Mint Studios as the team has a collaborative mindset. We have frequent and regular engagement; Mint Studios feels part of the team, not just an external agency.
SEO/GEO is now a key acquisition channel for us and we're excited to continue growing the channel with [Mint Studios'] help!
Mint Studios' content strategy was outstanding and some of the best value consulting we've seen.
We wanted to move beyond 'content output' and focus on 'content outcome', specifically commercial outcome. With the Mint team, we very quickly became hyper-aligned around the commercial objective of BOFU content, allowing us to get to results faster.
The Mint solution is specialised, outcome driven and transparent. The team are experts in what they do and are a joy to work with.
[Mint Studios] are serious, reliable, and with a strong sense of what content is actually for.
A lot of agencies produce content. Fewer ask "will this move the needle for a prospect in the sales cycle?"
Mint starts from the right place: interviews with internal experts, workshops built around prospect pain points, and a sense of curiosity about whether an interesting lead that came through content ended up becoming an interesting conversation.
Why work with us?
The Mint team have quickly become an extension of our team, reliable, proactive and genuinely invested in our success.
Start turning content into conversions today
Contact us today to discover how we can help you engage and convert your audience.
What’s new in content and financial services
Newsletter: Why you need to be talking about your competitors
Comparison posts are some of the highest-ROI content you can create because they target buyers who are already evaluating options and ready to convert. This piece explains why they drive more qualified leads, build trust, and how to handle common objections so you can confidently write about competitors without damaging your brand.
Newsletter: Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies
This post breaks down Mint’s “GPT articles” framework for boosting LLM visibility and shows, with real client data, that it doesn’t just increase brand mentions in tools like ChatGPT — it drives high-quality leads and real sales opportunities. The takeaway: targeting the right BOFU prompts through LLM-optimised content is now a powerful new customer acquisition channel, especially for early-stage companies.
Newsletter: Is your content actually working? Four questions to find out
To prove content is really driving revenue, look beyond traffic and track four signals: rankings for buying-intent keywords, lead volume and quality, and whether your content is cited by LLMs like ChatGPT. Together, these show whether your content is influencing real buying decisions and pipeline, not just awareness.
Newsletter: How this fintech almost 3x'd organic inbound leads with content
This case study shows how Yapily, a niche B2B open-banking fintech, nearly tripled (2.8x) its organic inbound leads by focusing on bottom-of-the-funnel “money keywords,” optimising existing content, and implementing robust lead attribution. It proves that even highly specialised fintechs can drive high-quality, measurable growth through strategic SEO and content.
