Shared success through real business results
Our clients have a team of content experts working to create exceptional content that drive business outcomes. These are the results.
Fintel Connect grew website enquiries by 58%
We were able to:
• Grow enquiries by 58%
• 15% of enquiries were enterprise level (including publicly listed)
• Impressions grew by 133%
• Ranked on page 1 for 20+ buying keywords
Mint Studios is one of the best content marketing agencies out there
Zai generated enough closed won deals to cover costs
We were able to:
• Bring in multiple high quality SQLs per month with content
• Connect content to deal value and closed won deals
• Create technical content that positioned them as a leader in this space
Mint has been integral in helping us with translating product experience into content for our customers
Jeeves saw conversion from the blog grow 10% month on month
We were able to:
• Grow leads from the blog by 10% month over month
• Reach a pageview to qualified lead rate as high as 2.4%
• Rank on the first page of Google for 30+ buying keywords
There has been tangible, measurable results, which isn't always easy to say about content.
Confused.com improved their position in the industry as leaders in the B2B insurance space
We helped Confused.com:
• Increase and improve their topic authority in B2B insurance
• Build up expert profiles with high quality content
• Position them as a B2B thought leader
The Mint team are regularly sharing insights, contribution ideas on how to improve strategy or tracking and are on top of new trends that may be of interest to us.
They have gone beyond being just an execution partner, they are a true knowledge partner.
We went from getting no leads from the blog to ranking on Google for top keyphrases and getting a 10% growth in leads month over month from the blog.
It's great to finally work with a content agency that actually wants to help us grow, and not just deliver blog posts
They've quickly become an extension of our team, reliable, proactive, and genuinely invested in our success
We wanted to develop our brand awareness and trust through thought leadership. Ultimately, this would generate more leads and inbound sales opportunities for Fiska. We were struggling with an outbound sales strategy.
I enjoy working with Mint Studios as the team has a collaborative mindset. We have frequent and regular engagement; Mint Studios feels part of the team, not just an external agency.
Mint Studios' content strategy was outstanding and some of the best value consulting we've seen.
We wanted to move beyond 'content output' and focus on 'content outcome', specifically commercial outcome. With the Mint team, we very quickly became hyper-aligned around the commercial objective of BOFU content, allowing us to get to results faster.
The Mint solution is specialised, outcome driven and transparent. The team are experts in what they do and are a joy to work with.
Why work with us?
The Mint team have quickly become an extension of our team, reliable, proactive and genuinely invested in our success.
Start turning content into conversions today
Contact us today to discover how we can help you engage and convert your audience.
What’s new in content and financial services
Market Like a Fintech: Attribution is Broken: How Runa Measures What Actually Matters | Joana Rocha, Director of Growth Marketing, Runa
Host Araminta Robertson sits down with Joana Rocha (Head of Marketing at Runa) to explore how adaptability and empathy shape smarter B2B marketing.
They dive into:
Lessons from Joana’s time in China and cultural adaptability
Why attribution is broken — and how ABM can fix it
Aligning sales + marketing by bringing BDRs under one roof
Tools like HockeyStack for tracking what really works
Joana’s Tech Talk initiative helping people build careers in tech
Packed with real-world tactics and personal insights, this one’s a must-listen for fintech and B2B marketers navigating change.
Market Like a Fintech: How to Make Your Fintech B2B Marketing Less Boring | Jeremiah Glodoveza, SVP Head of Marketing at Nium
Host Araminta Robertson chats with Jeremiah Glodoveza, SVP Head of Marketing at Nium, on how B2B marketing can steal a few tricks from the entertainment industry.
They cover:
Why great B2B marketing doesn’t have to be boring
Storytelling and emotional connection as growth drivers
Using pain points to truly engage audiences
Nium’s LinkedIn growth and brand differentiation
How tech is reshaping modern marketing roles
From true crime podcasts on fraud to innovative event strategies, Jeremiah shows how creativity can turn fintech marketing into something unforgettable.
Market Like a Fintech: What Does Successful Enterprise Marketing Look like? Lessons from Adyen | Katarina Nordin, SVP Marketing & Revenue, Adyen
Host Araminta Robertson speaks with Adyen’s SVP of Marketing & Revenue, Katarina Nordin, about what fintech marketing really looks like in 2025—from ABM strategy and digital funnels to creative wins on limited budgets and why consistency beats “best practices.
What Does AI Mode Mean For Your Marketing (And What Can You Do To Adapt?)
AI Mode was launched earlier in 2025 and it's clear that this will eventually be the default search experience. What does that mean for marketers? What can you do to prepare? I explore these key questions and more in this article.
