Shared success through real business results
Our clients have a team of content experts working to create exceptional content that drive business outcomes. These are the results.
Fiska reached a 7-figures and 25+ leads per month with content
We were able to:
• Grow inbound leads from 0 to 25 per month
• 38.5% were marked as opportunities
• LLM visibility grew from 4% to 53%
• Ranked top 3 positions for 67% of buying keywords
Mint Studios is one of the best content marketing agencies out there
Yapily achieved 2.8x growth in organic inbound website leads
We were able to:
• 2.8x growth in organic inbound website leads
• Reach 20% of monthly inbound website leads visit a blog post at one point in their journey
• Of all first/last touch leads via the blog, 43% were engaged
• Get rankings on the first page for 45 key buying keywords
WorldFirst Reached 50+ Conversions per Month with Content
We were able to:
• Increase conversions from existing content by 234%
• Grow UK conversions from 0 to 50+ per month
• Grow LLM visibility from 27% to 53.4% for key buying prompts
Mint has been integral in helping us with translating product experience into content for our customers
Jeeves saw conversion from the blog grow 10% month on month
We were able to:
• Grow leads from the blog by 10% month over month
• Reach a pageview to qualified lead rate as high as 2.4%
• Rank on the first page of Google for 30+ buying keywords
The Mint team are regularly sharing insights, contribution ideas on how to improve strategy or tracking and are on top of new trends that may be of interest to us.
They have gone beyond being just an execution partner, they are a true knowledge partner.
The Mint team are really great.
They know their stuff and their SEO approach is exactly what we need.
They help us consciously decide content themes that increase findability with our target audience.
They are flexible and patient, and their strategy and writing is 100% solid, making them a valuable partner for us.
Fintel Connect grew website enquiries by 58%
We were able to:
• Grow enquiries by 58%
• 15% of enquiries were enterprise level (including publicly listed)
• Impressions grew by 133%
• Ranked on page 1 for 20+ buying keywords
This B2B fintech grew SQLs from the blog by 466%
This fintech's content results were so good, they asked to stay anonymous!
We helped them:
• Grow overall leads via the blog by 338.5%
• Enable 71% of organic leads to visit a blog at one point in time
• 38% of the leads we generated were SQLs/converted
Zai achieved positive ROI from their content program
We were able to:
• Bring in multiple high quality SQLs per month with content
• Connect content to deal value and closed won deals
• Create technical content that positioned them as a leader in this space
There has been tangible, measurable results, which isn't always easy to say about content.
They've quickly become an extension of our team, reliable, proactive, and genuinely invested in our success
[Mint Studios] has delivered sustainable results and proven that content works as a reliable channel for lead generation.
From the first draft to the final version, you can see immediately the thought and care that has gone into the content
We went from getting no leads from the blog to ranking on Google for top keyphrases and getting a 10% growth in leads month over month from the blog.
It's great to finally work with a content agency that actually wants to help us grow, and not just deliver blog posts
SEO/GEO is now a key acquisition channel for us and we're excited to continue growing the channel with [Mint Studios'] help!
We have made ROI on the channel already and that’s set to increase over the coming months.
Mint are so professional and collaborative that I get the sense they are almost part of the team. They are also highly transparent with results which I appreciate.
We wanted to move beyond 'content output' and focus on 'content outcome', specifically commercial outcome. With the Mint team, we very quickly became hyper-aligned around the commercial objective of BOFU content, allowing us to get to results faster.
The Mint solution is specialised, outcome driven and transparent. The team are experts in what they do and are a joy to work with.
We wanted to develop our brand awareness and trust through thought leadership. Ultimately, this would generate more leads and inbound sales opportunities for Fiska. We were struggling with an outbound sales strategy.
I enjoy working with Mint Studios as the team has a collaborative mindset. We have frequent and regular engagement; Mint Studios feels part of the team, not just an external agency.
Confused.com improved their position in the industry as leaders in the B2B insurance space
We helped Confused.com:
• Increase and improve their topic authority in B2B insurance
• Build up expert profiles with high quality content
• Position them as a B2B thought leader
Mint Studios' content strategy was outstanding and some of the best value consulting we've seen.
[Mint Studios] are serious, reliable, and with a strong sense of what content is actually for.
A lot of agencies produce content. Fewer ask "will this move the needle for a prospect in the sales cycle?"
Mint starts from the right place: interviews with internal experts, workshops built around prospect pain points, and a sense of curiosity about whether an interesting lead that came through content ended up becoming an interesting conversation.
Why work with us?
The Mint team have quickly become an extension of our team, reliable, proactive and genuinely invested in our success.
Start turning content into conversions today
Contact us today to discover how we can help you engage and convert your audience.
What’s new in content and financial services
Podcast: The Fintech Marketing Playbook for Complex Products, Long Sales Cycles, and Messy Attribution | Paul Staite, Interim Head of Marketing, and James Hayward, Content Marketing Lead at Primer
Learn how fintech marketers can simplify complex products, navigate long sales cycles, prove content impact, and use AI to tackle messy attribution.
