There are a few common beliefs that people have about content marketing:
It always takes a long time to get results
There’s no point in doing it if you’re in an incredibly competitive space
You can’t track leads or attribute leads to specific blog posts
In this case study, we’ll show you how we produced leads for a B2B fintech client in just 2 months with our approach.
Read MoreJust over a week ago we did a webinar where we presented some research on what fintech companies are currently doing with content. We look at the role content plays in fintech, what “good content” means and how fintech companies are currently creating their content.
Read MoreWhen should you use a newswire as a fintech company? Are they worth it? What should you do once you’ve released your newswire? When should you not use a newswire?
Scott Rosenblum, PR expert, answers all your questions about doing PR as a fintech company.
Read MoreThe foundation of great content is great research.
Just like building a product, creating great content that speaks to your audience only happens when you have a good grasp of what your audience wants to read.
In this article, we break down how we do this research step by step.
Read MoreImagine you’re tracking all your content correctly and are now able to see how many leads and customers your articles are generating — down to the specific blog post.
But after doing a few calculations, you realise that… the numbers are not good. Considering the investment you’re putting into content, the conversions are too low and the ROI is either negative or not high enough.
How do you fix that?
Here are 6 reasons your content might not be converting, and some ideas on how to fix each one.
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