Resources

Marketing Graphics Vault

Feel free to download these images and use them when making a case for content!

Content marketing & SEO vs paid ads over time

Content marketing & SEO vs paid ads over time

Start with BOFU content, not TOFU

Start with BOFU content, not TOFU

What type of results to expect, paid ads vs content marketing & SEO

What type of results to expect, paid ads vs content marketing & SEO

Different types of marketing at each stage of the buyer journey

Different types of marketing at each stage of the buyer journey

Content maturity model

Content maturity model

Decision maker, rational vs emotional needs

Decision maker, rational vs emotional needs

Blog

What’s new in content and financial services

How Fintech Companies do Content: Galileo's Enterprise-Focused Content
July 25, 2025
June 25, 2025

How Fintech Companies do Content: Galileo's Enterprise-Focused Content

Learn how Galileo uses enterprise content to reach its customers.

Case Study: How Content Helped a Niche Financial Company Grow Website Inbound Enquiries by 58%
July 27, 2025
June 5, 2025

Case Study: How Content Helped a Niche Financial Company Grow Website Inbound Enquiries by 58%

Learn how we helped a niche financial player, Fintel Connect, increase inbound enquiries to the website with Bottom of the Funnel content.

How to Measure the Impact of Content Marketing in a Fragmented SEO Landscape
July 30, 2025
May 29, 2025

How to Measure the Impact of Content Marketing in a Fragmented SEO Landscape

With AI search and AI Overviews, traffic is down — and it’s no longer a good way to track the success of content. What’s a better way? Conversions. In this article we break down how to track conversions from content.

How Leading Companies Do Content: How Trulioo Uses Content to Position Itself As the Trusted Expert
July 25, 2025
April 30, 2025

How Leading Companies Do Content: How Trulioo Uses Content to Position Itself As the Trusted Expert

In this content case study, we look at how identity verification company Trulioo uses content to position itself as a trusted expert.

SEO for Financial Services: What You Need to Know in 2025
July 28, 2025
April 21, 2025

SEO for Financial Services: What You Need to Know in 2025

We cover what makes SEO in financial services unique, as well as how to implement a SEO for financial services strategy that brings in the results.

Best Fintech SEO Agencies (Updated 2025)
July 11, 2025
April 16, 2025

Best Fintech SEO Agencies (Updated 2025)

What’s the best fintech SEO agency? We’ve put together a list of top agencies, as well as what to look for when picking the best fit for your company.

How to Use AI to Maximize Your Content Marketing Efforts: 9 Use Cases
July 16, 2025
April 3, 2025

How to Use AI to Maximize Your Content Marketing Efforts: 9 Use Cases

Apart from writing content, what are some other ways you can use AI to make the most of content marketing?

We dive into 9 ways to use AI to actually increase the quality of content (not generate content-slop!)

Best Fintech and Financial Services Marketing Agencies [2025]
July 30, 2025
March 7, 2025

Best Fintech and Financial Services Marketing Agencies [2025]

What are the top fintech and financial services marketing agencies? We’ve put a list of the best in this industry, along with some tips on how to evaluate them.

Why Content Marketing and SEO is a Regtech's Best Acquisition Channel
July 11, 2025
January 28, 2025

Why Content Marketing and SEO is a Regtech's Best Acquisition Channel

Content marketing is the ideal marketing activity for the regulatory technology (regtech) industry.

In this article we explain why and how regtechs can make the most of Google as a channel.