Resources

Marketing Graphics Vault

Feel free to download these images and use them when making a case for content!

Content marketing & SEO vs paid ads over time

Content marketing & SEO vs paid ads over time

Start with BOFU content, not TOFU

Start with BOFU content, not TOFU

What type of results to expect, paid ads vs content marketing & SEO

What type of results to expect, paid ads vs content marketing & SEO

Different types of marketing at each stage of the buyer journey

Different types of marketing at each stage of the buyer journey

Content maturity model

Content maturity model

Decision maker, rational vs emotional needs

Decision maker, rational vs emotional needs

Blog

What’s new in content and financial services

Podcast: Targeting Enterprise? Here's What Needs to Change With Your Marketing | Pamela Velentzas, Vice President of Marketing at Spreedly
September 9, 2026

Podcast: Targeting Enterprise? Here's What Needs to Change With Your Marketing | Pamela Velentzas, Vice President of Marketing at Spreedly

Targeting enterprise? Spreedly’s Pam Velentzas explains how fintech marketers can adapt messaging, content, budgets, and measurement to win bigger accounts.

Do blogs really bring in enterprise customers? And if so, how?
September 7, 2026

Do blogs really bring in enterprise customers? And if so, how?

Three fintech case studies show enterprise buyers still read blogs before they convert, plus how to track and prove it to leadership.

Newsletter: A Google update cut this client's leads by 30%. Here's how we got them back.
September 4, 2026

Newsletter: A Google update cut this client's leads by 30%. Here's how we got them back.

A Google core update cut our client's leads by 30%. Learn how targeted content improvements restored rankings and pushed leads to a new high.

Podcast: What Gets Your Fintech Ignored by Comparison Sites | Zak Ali, U.S. General Manager at Finder
August 28, 2026

Podcast: What Gets Your Fintech Ignored by Comparison Sites | Zak Ali, U.S. General Manager at Finder

Discover why comparison sites ignore fintech pitches and how to stand out, win placements, and turn affiliate clicks into customers.

Newsletter: Need to grow pipeline from organic? It might be hiding in your CMS
August 21, 2026

Newsletter: Need to grow pipeline from organic? It might be hiding in your CMS

Grow your organic pipeline by refreshing existing content. Learn how to find hidden opportunities in your CMS and use AI to update pages efficiently.

How Fintechs Do Content: Parafin’s 0 -> 1 Strategy for Building Brand Authority
August 19, 2026

How Fintechs Do Content: Parafin’s 0 -> 1 Strategy for Building Brand Authority

How Parafin built a content strategy from zero: owning "embedded capital", prioritising AEO over SEO, and turning internal experts into proof.

Newsletter: You’re producing a lot content, so why is it not bringing leads?
August 7, 2026

Newsletter: You’re producing a lot content, so why is it not bringing leads?

Producing plenty of content but not seeing leads? Learn why your content may not be converting and how to turn organic traffic into real opportunities.

Newsletter: How improving LLM visibility can create pipeline (with a real example)
July 24, 2026

Newsletter: How improving LLM visibility can create pipeline (with a real example)

See how one fintech grew LLM visibility from 4% to 53%, generated more high-value leads, and turned AI mentions into measurable pipeline.

How We Used AI Automation to Grow Rankings and LLM Visibility
July 23, 2026

How We Used AI Automation to Grow Rankings and LLM Visibility

Read how we used an AI content workflow to refresh old articles to grow rankings ~10% and LLM visibility 33%, saving 10+ hours. Here's the full workflow.