If you’re doing research online about content marketing for financial services, you’ll see a lot of articles talk about “topic clusters”, creating fictional buyer personas and raising brand awareness.
But few will talk about how to create content that generates business value. That’s what we discuss in this article.
Read MoreIn this article, we’ll dive into why not understanding the readers’ pain points leads to bad content, and some tips on how to work with a writer to ensure your content speaks to your customers’ pain points.
Read MoreIf you’re doing research on lead generation for your fintech company, it’s likely you’re looking for inspiration on how other fintech startups have generated leads and examples of tactics that work.
In this piece, we go through fintech lead generation campaigns that worked, as well as one specific strategy that works.
Read MoreA lot of content marketers believe you should never write about your product in your content.
But in this article we argue that you often need to write about your product to explain a concept, to establish credibility and to acquire customers.
We then offer a guide on how to write product in your content that helps with conversions.
Read MoreDigital marketing and fintech: in this article we walk through the different channels you should be testing, and how to make sure you get content marketing right.
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