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View and download the deck: Yes, you can acquire customers by writing about your competitors

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Articles that I’ve mentioned or might be useful:

• Patrick Campbell’s, founder of ProfitWell, research on the increase in competitor research: Competitor Research and Strategy

• They Ask You Answer, by Marcus Sheridan

• Why You Should Write About Your Competitors

• What is BOFU (Bottom of the Funnel) Content and Why Is it Important?

• How to Create Content that Speaks to Your Customers' Pain Points

• Low Volume, High ROI Keywords: Why You Should Include Them in Your Content Strategy

• How to Do Research for Bottom of the Funnel Content Marketing

• 6 Reasons Your Content is Not Converting (And How to Fix Each One)