How Fintechs Can Win in AI Search
A practical guide to AEO / GEO, LLM visibility and customer acquisition, built from a year of testing with real fintech clients. Learn about what actually works to grow visibility on ChatGPT, Gemini and Claude and actually acquire customers.
Built on a year of AEO results with real fintech companies, including
Everything a fintech marketing leader needs to know about AI search
The 4-step AEO / GEO process we use with clients, the mistakes that waste budget, and case studies that showcase what really works
The AI search landscape
Why buyers are already researching your category in ChatGPT and Gemini, and what that does to a fintech buying cycle built around traditional search.
Money prompts
How to find the buyer questions actually worth targeting first, instead of guessing which prompts matter.
The 4-step AEO process
Money prompts, GPT-built articles, citation tracking, and self-attribution: the repeatable process behind every result in this report.
Proving ROI to leadership
Why self-attribution, not platform traffic, is the only way to show a board that AI search is generating revenue.
AEO myths and pitfalls
What we tested that didn't work, including why digital PR helps but isn't the prerequisite most teams assume.
What's next for fintech and AI search
Where LLM citation behavior is heading, and what to fix first if your brand doesn't show up yet.
The results after a year of AEO-focused work:
How much more often AI-search leads convert than traditional search leads. Most of that story never shows up as "AI" in your analytics unless you implement self-attribution.
Fiska's LLM visibility grew massively (competing against big companies like Stripe) after putting the process in this report to work.
Pipeline generated from content marketing focused work, with most of it coming via AI search.
The proof, not just the process
Real and anonymous case studies that showcase a repeatable content process that works, how to track results and how to create a plan.
From invisible to top-cited
How a payments platform went from 4% to 53% LLM visibility against Stripe by rebuilding its content around the questions buyers actually ask AI tools.
The BOFU play that moved SQLs 466%
Why bottom-of-funnel content, not top-of-funnel volume, is what convinces AI tools and buyers that a fintech brand is worth citing.
Zero inbound to $2.2M in pipeline
How one fintech client went from no AI-search inbound to $2.2M in pipeline in under a year, with $1.3M already closed.
Leads up 12x while traffic stayed flat
The self-attribution setup that proved AI search was driving qualified leads long before the traffic numbers moved.
Every case study in this report includes the examples of prompts we tracked and targeted and the attribution model behind the number.
Read the Full Report
A focused guide to AEO: Everything a fintech marketing leader needs to start winning in AI search.
Live: How fintechs can win in AI search
Thursday, September 24, 2026. Alongside the report, we're walking through the exact AEO process behind every case study in this report, live, with real prompts and real results. The report and the recording go live the moment we start.
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The content marketing agency for fintech
Mint Studios is a content marketing agency that works exclusively with fintech and financial services companies.
We help fintech companies turn content into measurable pipeline through SEO, AEO and long form content.
If you’re a fintech company looking for a content partner who understands your industry, your audience, and the nuance of what it takes to market complex financial products — we should talk.
“Any financial company that wants to build trust and acquire customers must create content. Content marketing is more than a strategy or a tactic. It’s a business philosophy.”
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