Mint Studios Podcast: Fintech Marketing Lab

Discover why comparison sites ignore fintech pitches and how to stand out, win placements, and turn affiliate clicks into customers.

How Parafin built a content strategy from zero: owning "embedded capital", prioritising AEO over SEO, and turning internal experts into proof.

Megan Bowen explains how B2B fintech marketers can prove ROI, secure brand budget, improve pipeline, and use AI without losing strategic judgment.

Bryan McCarty shares how to know if product marketing is your special sauce, plus lessons on messaging, PRDs, launches, AI, and fintech docs.

Public.com’s Zach Dioneda shares how the fintech brand moved upmarket, built trust with serious investors, and used AI without losing its modern edge.

‍

Taktile’s Rachel Verrill shares how fintech conference booths can attract buyers, spark better conversations, and turn event spend into pipeline.

Learn how fintech marketers can simplify complex products, navigate long sales cycles, prove content impact, and use AI to tackle messy attribution.

Learn why content’s real impact is harder to measure in the AI era, how dark AI affects B2B fintech buyer journeys, and what AEO means beyond SEO.

What does sales actually want from marketing in fintech? Learn how to align teams, improve messaging, and drive real pipeline from a sales perspective.