Mint Studios Podcast: Fintech Marketing Lab

Taktile’s Rachel Verrill shares how fintech conference booths can attract buyers, spark better conversations, and turn event spend into pipeline.

Learn how fintech marketers can simplify complex products, navigate long sales cycles, prove content impact, and use AI to tackle messy attribution.

Learn why content’s real impact is harder to measure in the AI era, how dark AI affects B2B fintech buyer journeys, and what AEO means beyond SEO.

What does sales actually want from marketing in fintech? Learn how to align teams, improve messaging, and drive real pipeline from a sales perspective.

Learn how to turn fintech events into real revenue. Kate Young shares how to build an event strategy, map events across the funnel, and maximize ROI beyond leads.

Learn how to build a fintech marketing team that scales from startup lead generation to enterprise GTM. Insights on structure, ABM, and revenue-driven growth.

Learn about how CEOs and executive actually think about marketing and how to best communicate with them as a marketer.

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Learn how Enfuce builds trust and wins long-term fintech partnerships by leveraging internal experts, video, and human-first content to stand out in a crowded market.

Joana Rocha discusses marketing attribution, account-based strategy, sales alignment, content creation, HockeyStack, and building a fulfilling tech career.