The main value proposition of working with Mint Studios is that we don’t just help fintech companies with traffic: we help with lead generation as well.
That means we create content that is focused on conversions, and tracking it means we can calculate the number of customers we’re generating through our efforts.
How do we do it? We’ll outline it step by step in this article.
Read MoreI decided to set up a financial services content marketing agency that would help address some of the gaps in the content marketing world, and help financial services and fintech companies use their website blogs to acquire customers.
In this post I go over some of the gaps in the financial services and fintech content marketing world, and how we’re addressing them at Mint Studios.
Read MoreWriting for a company — in other words, content marketing — is different from writing for a personal blog, a publication, or a newsletter.
Why? Because the incentives are different. A company needs to acquire and retain customers to use a product or a service. And if a company is investing in content, they will want to see an ROI.
In this article, I want to explain why — based on my own experience and experiments in content marketing — hiring freelance writers as a company might not always be the right model.
If you’re an avid reader of blog posts online, then you’ve likely seen your fair share of terrible article intros.
My goal with this article is to show you what most content introductions get wrong, and then three ways to write an introduction that actually converts readers into customers.
How can you measure the return on investment of your content marketing efforts?
In this post I outline how you can measure the ROI of your content marketing and make sure you’re getting the results you want with content.
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