The content manifesto for fintech companies.
We will write for our audience
Our content will be based on expertise
Our content strategy will be based on customer research, not competitors’ rankings
And more…
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Based on our experience helping fintech companies get customers with content, we’ve seen what works and what doesn’t. We’ve also noticed some common mistakes that fintech marketers make.
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We worked with Parpera for over six months, and within that time, our blog content via Parpera’s website was more cost effective for acquiring customer leads than website directed ads.
In this case study we break down the results we achieved for Parpera, as well as a step by step (with screenshots) of how we did it.
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One of the common content objections in the financial B2B and enterprise space is that SEO and content cannot bring in qualified leads.
Some marketers believe the website blog is for brand awareness, product or company announcements. They might say it’s for marketing and nurturing leads, not for converting people.
In this article, we want to show that based on our experience, this doesn’t seem to be strictly true.
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When it comes to creating content, alignment is a big issue.
In this article, we’ll dive into one way to overcome these issues: by creating content based on interviews. We’ll cover the main challenges marketers face when creating content for the website and the benefits of creating content based on interviews with experts.
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