In this article, we’ll dive into why not understanding the readers’ pain points leads to bad content, and some tips on how to work with a writer to ensure your content speaks to your customers’ pain points.
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![How to Write About Your Product In Your Content [And Increase Conversions]](https://images.squarespace-cdn.com/content/v1/5dbc49e02aee2977b92ed738/1689955201375-8UQ6H057X4EA7MI2094W/orange+juice+product.png)
A lot of content marketers believe you should never write about your product in your content.
But in this article we argue that you often need to write about your product to explain a concept, to establish credibility and to acquire customers.
We then offer a guide on how to write product in your content that helps with conversions.
Read More![How to Track the Quality of the Leads Your Content Brings in [With 6 HubSpot Reports]](https://images.squarespace-cdn.com/content/v1/5dbc49e02aee2977b92ed738/1686749686077-8DM5761QHZW5OWF7T4H3/peaches.jpeg)
Bringing in a high number of SQLs doesn’t mean anything if they’re all low quality.
How can you track the quality of the leads you’re bringing in? In this article, we break down why Hubspot is a content marketer’s best friend, and which reports to use to track lead quality.
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Every company we talk to says that their eventual goal is to be seen as a thought leader in the space.
Can you achieve that with content marketing? What type of thought leadership are they really looking for? We explore this topic in more detail in this article.
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In this article, my goal is to show you one specific strategy to generate leads for financial products that is proven to work: content marketing.
And no, that doesn’t mean writing and publishing articles like “top ways to budget” and “what is a payment gateway” blog posts, don’t worry, it’s more than that.
I’ll show you how to use content and SEO to generate leads and customers for your financial products.