Why Fintech Needs Marketing
My mission at Mint Studios is the following:
“To help fintech companies grow and reach more customers with educational and empowering content, so they can fulfill their purpose of democratising finance.”
In this post, I cover the different reasons why fintech companies need marketing and our mission with the Market Like a Fintech podcast.
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The Countdown Begins: When Can You Expect Results from Content Marketing?
One of the key challenges with implementing a content marketing and SEO programme is how long it can take to see results.
In this article, we attempt to answer the question “how long does it take to see results with content marketing?” with real examples of work we’ve done with clients.
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Top B2B Fintech Marketing Tactics (with Examples)
What are some of the top B2B Fintech marketing tactics?
I dive into what B2B Fintech marketing is, some top tactics and examples of B2B Fintechs making their marketing work.
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What Fintech Marketing Tactics Worked? Interview with a Fintech Marketer
What is Fintech marketing all about? Why is it different to other kinds of marketing? And how can a Fintech stand out in an ever more crowded market?
I chat with Hakon, CCO of Capdesk, to see what Fintech marketing tactics he says worked for Pleo and Capdesk.
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How to Navigate Compliance and Content Creation as a Financial Marketer
When it comes to publishing content and navigating compliance, most people’s advice is something along the lines of “make sure to get compliance involved” – and that’s where it ends.
But how do you get them involved? Where do you start? How do you ensure a collaborative review process?
In this article we go through a process that works along with some tips on how to navigate compliance and content as a financial marketer.
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