BOFU content is one of the best ways to optimise for conversions from your website, which is why it’s important to understand what it is, how it works and how to use it.
In this article we’ll be covering what BOFU content is, why it’s important, and how to write a good BOFU piece that is optimised for conversions
Read MoreWe’ve been working with Confused.com, one of the leading Price Comparison Websites (PCWs) in the UK, helping create expert-backed content for their website. In this case study, we look at how we helped position the company as a B2B thought leader with expert content.
Read MoreMany marketers target keywords based on high search volume. But this doesn’t always translate to sales. If your objective is conversions, then targeting low volume, high ROI keywords should be part of your strategy.
Read MoreWhat is unique about doing SEO in fintech? And how can you implement a strategy that helps you with acquiring customers, rather than just traffic? We answer these questions and more in this article.
Read MoreWhat’s unique about insurance content marketing? How can you invest in content marketing in a way that brings the best results? We go through how content marketing works in insurance and a lot more!
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