Mint Studios now does Google Ads! In this article we explain why our framework has changed and why we now believe it's essential for content marketing teams to work closely with PPC teams.
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Technical content marketing is different from regular content marketing. The audience is different, the writing process needs to be more thorough and you need to be comfortable getting into the technical details of a product. We go through a process to succeed with technical content marketing.
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In this article, we want to cover six fintech companies that are doing content marketing that actually works.
We’re not just talking about nicely written content with fun graphics that bring in just traffic, we’re talking about content that actually generates customers (or in one case, employees).
Here, I break down six fintech companies doing a good job with their content and actually getting results from their efforts.
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How can you build a business case for content marketing? We go through the three key elements to doing this successfully: BOFU content, conversion tracking and calculating the ROI of content marketing efforts.
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Running out of good content ideas? Read more about “The Big 5”, the topics that your prospects probably want to read about the most.
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