Thanks for watching my talk! Here are all the resources mentioned:

View and download the deck: How to create content that generates leads, not just traffic

Mint Studios eBook: How to create fintech content that educates, positions you as an expert, and generates quality customers

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Other resources mentioned:

• Grow and Convert

• They Ask, You Answer

Articles that I’ve mentioned or might be useful:

START HERE: THE WHY

Why I Set Out to Build a Fintech Content Marketing Agency

Why We Believe Hiring Freelance Writers Doesn't Work for Most Companies

ARTICLES ON BOTTOM OF THE FUNNEL CONTENT

What is BOFU (Bottom of the Funnel) Content and Why Is it Important?

ARTICLES ON USER RESEARCH

How to Do Research for Bottom of the Funnel Content Marketing

ARTICLES ON WRITING CONTENT THAT CONVERTS

How to Write a Blog Introduction That Converts

ARTICLES ON TRACKING LEADS AND CONTENT CONVERSIONS

Content Attribution: How to Calculate How Many Customers You're Getting with Content

6 Reasons Your Content is Not Converting (And How to Fix Each One)