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START HERE: THE WHY
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ARTICLES ON BOTTOM OF THE FUNNEL CONTENT
What is BOFU (Bottom of the Funnel) Content and Why Is it Important?
ARTICLES ON USER RESEARCH
How to Do Research for Bottom of the Funnel Content Marketing
ARTICLES ON WRITING CONTENT THAT CONVERTS
How to Write a Blog Introduction That Converts
ARTICLES ON TRACKING LEADS AND CONTENT CONVERSIONS
Content Attribution: How to Calculate How Many Customers You're Getting with Content
6 Reasons Your Content is Not Converting (And How to Fix Each One)