How the Top Fintechs in the World Do Content
We interviewed content leaders at 10 of the world's top fintech companies to find out how they build their content strategy, how they're adapting in the age of AI and how they measure success. 100+ pages of insights — completely free.
Featuring insights from content leaders at
Everything a fintech marketer needs to know about content
10 in-depth case studies, 18 key learnings, and practical frameworks from the companies doing content best.
Content strategy
How top fintechs plan, structure, and prioritise their content — from annual narratives to quarterly calendars.
Getting experts involved
Why subject matter experts are threaded into every content process, and how these companies make it happen.
Tracking commercial success
How they prove content’s value to leadership — including the tools, metrics, and attribution models they use.
Content for the full funnel
From top-of-funnel SEO to bottom-of-funnel comparison pieces — and how to balance both.
AI and LLMs
How fintech content teams are thinking about AI — both as a creation tool and as a new distribution channel.
Sales enablement
How content and sales teams work hand-in-hand, from shared libraries to content bylined by salespeople.
What we learned from all 11 companies
The typical content team size at these companies — small teams producing exceptional work.
Every company tracks content’s contribution to revenue. Not just traffic — pipeline and deals.
Key patterns and learnings we identified across all 10 companies — from strategy to execution.
A look inside the report
Each case study includes a full interview, content analysis, and actionable takeaways.
Content that sells to enterprise
How the largest fintech in Europe creates personalised content for every person in a buying committee — from the decision maker to the researcher.
An industry-leading podcast
22M+ downloads, 825 episodes, and a content-first strategy that means 11:FS barely has to “sell” — prospects already know them before they walk in the room.
Content as the marketing team’s compass
How a 3-person content team sets the direction for a 50-person marketing org — and found that deals with 3+ content touchpoints close significantly faster.
Better results with less content
Why ComplyAdvantage deliberately reduced output, went deeper on technical topics, and saw registrations and deal value increase as a result.
Plus: Unit, Nuvei, Trulioo, Galileo, Enfuce, and Volt.
Read the Full Report
103 pages of content strategy insights from Adyen, Pleo, ComplyAdvantage, and 7 more leading fintech companies.
Want a copy for later?
Get the full report delivered straight to your inbox.
Your report is on its way! Check your inbox.Going deeper: a live conversation with fintech content leaders
Join Araminta Robertson and content leaders featured in the report for a live discussion on what it actually takes to build a content engine at a top fintech company in the age of AI.
📆 Date: 19th May
⏰ Time: 11 am EST / 4 pm UK time
🏃 Duration: 45 minutes + live Q&A
▶️ Recording: Can't make it live? Register anyway and we'll send the recording.
We'll be hearing from fantastic speakers, including:
What we'll cover: The insights that surprised us most, what fintech marketing leaders should prioritise in their content strategy right now, and practical advice from the people running content at ComplyAdvantage, 11FS and Galileo. Plus your questions, answered live.
Register for the event below
Free to attend. Save your spot.
Thank you for registering! Your submission has been received!
The content marketing agency for fintech
Mint Studios is a content marketing agency that works exclusively with fintech and financial services companies.
We help fintech companies turn content into measurable pipeline through SEO, GEO and long form content.
If you’re a fintech company looking for a content partner who understands your industry, your audience, and the nuance of what it takes to market complex financial products — we should talk.
“Any financial company that wants to build trust and acquire customers must create content. Content marketing is more than a strategy or a tactic. It’s a business philosophy.”
Get the report
Choose how you'd like to access the full 100+ page report.
