We interviewed content leaders at 11 of the world's top fintech companies to find out how they build their content strategy, what great content looks like, and how they measure success. 100+ pages of insights — completely free.
Featuring insights from content leaders at
11 in-depth case studies, 18 key learnings, and practical frameworks from the companies doing content best.
How top fintechs plan, structure, and prioritise their content — from annual narratives to quarterly calendars.
Why subject matter experts are threaded into every content process, and how these companies make it happen.
How they prove content’s value to leadership — including the tools, metrics, and attribution models they use.
From top-of-funnel SEO to bottom-of-funnel comparison pieces — and how to balance both.
How fintech content teams are thinking about AI — both as a creation tool and as a new distribution channel.
How content and sales teams work hand-in-hand, from shared libraries to content bylined by salespeople.
The typical content team size at these companies — small teams producing exceptional work.
Every company tracks content’s contribution to revenue. Not just traffic — pipeline and deals.
Key patterns and learnings we identified across all 11 companies — from strategy to execution.
Each case study includes a full interview, content analysis, and actionable takeaways.
How the largest fintech in Europe creates personalised content for every person in a buying committee — from the decision maker to the researcher.
22M+ downloads, 825 episodes, and a content-first strategy that means 11:FS barely has to “sell” — prospects already know them before they walk in the room.
How a 3-person content team sets the direction for a 50-person marketing org — and found that deals with 3+ content touchpoints close significantly faster.
Why ComplyAdvantage deliberately reduced output, went deeper on technical topics, and saw registrations and deal value increase as a result.
Plus: Unit, Nuvei, Trulioo, Galileo, Enfuce, and Volt.
Join Araminta Robertson and content leaders featured in the report for a live discussion on what it actually takes to build a content engine at a top fintech company.
Date: [Date TBC]
Time: [Time TBC] — designed to work for US and UK attendees
Duration: 45 minutes + live Q&A
Recording: Can't make it live? Register anyway and we'll send the recording.
What we'll cover: The insights that surprised us most, what fintech CMOs should prioritise in their content strategy right now, and practical advice from the people running content at companies like Adyen and Pleo. Plus your questions, answered live.
Free to attend. Register below.
Mint Studios is a content marketing agency that works exclusively with fintech and financial services companies. We help our clients create content that builds trust, generates demand, and supports sales — the same approach used by the companies in this report.
If you’re a fintech company looking for a content partner who understands your industry, your audience, and the nuance of what it takes to market complex financial products — we should talk.
“Any financial company that wants to build trust and acquire customers must create content. Content marketing is more than a strategy or a tactic. It’s a business philosophy.”
