Case Studies

Learn how Galileo uses enterprise content to reach its customers.

Learn how we helped a niche financial player, Fintel Connect, increase inbound enquiries to the website with Bottom of the Funnel content.

In this content case study, we look at how identity verification company Trulioo uses content to position itself as a trusted expert.

In this case study, we learn about Nuvei’s attribution model to track content results, how they do their content strategy and the impact of their Ryan Reynolds celebrity campaign.

We’ve been working with Confused.com, one of the leading Price Comparison Websites (PCWs) in the UK, helping create expert-backed content for their website. In this case study, we look at how we helped position the company as a B2B thought leader with expert content.

Zai helps companies with complex payments. With our content framework, we used Bottom of the Funnel content to help them generate multiple SQLs worth $100,000+. Here’s how.

When we talk to high ticket B2B payment companies with large sales teams, they are often sceptical of the power of content. 

They don’t believe that CTOs, founders and product managers are doing research on Google, scrolling through LinkedIn or reading blog posts. They don’t believe that content could ever replace a sales team or make a significant difference to their lead to close conversion rate.

This story is for these people. In this story, you’ll see how Tilled, a B2B payment facilitation company got 75% of their leads inbound their first year, with an astounding 59% deal to close rate. All with content.

We worked with Parpera for over six months, and within that time, our blog content via Parpera’s website was more cost effective for acquiring customer leads than website directed ads.

In this case study we break down the results we achieved for Parpera, as well as a step by step (with screenshots) of how we did it.

Curvo is just 2 and a half years old, and has acquired most of its best customers via content.

How did they do it?

And why does content work so well for them?

Read on to find out…