Case Studies

There are a few common beliefs that people have about content marketing:

• It always takes a long time to get results
• There’s no point in doing it if you’re in an incredibly competitive space
• You can’t track leads or attribute leads to specific blog posts

In this case study, we’ll show you how we produced leads for a B2B fintech client in just 2 months with our approach.

Leif Abraham didn’t start investing until he was over 30 years old. Years later, he still wakes up every morning kicking himself because he didn’t start earlier.

In September 2019, Jannick Malling and Leif Abraham launched an investing app, Public.com, and embarked on a mission to make the public markets work for all people.

In this case study, we’ll be looking at why content and community are at the core of what Public.com does, and why this approach is integral to helping people get over the psychological barrier that comes with investing.

In this case study, I outline how I helped a fintech company increase their blog traffic by 208%, and total leads from the blog by 7x.

In this case study, I break down how we grew a Fintech’s organic traffic and conversions with content.