Case Studies

Case Study: How Content Helped Yapily Achieve 2.8x Growth in Organic Inbound Website Leads

November 7, 2025

Case Study: How Content Helped Yapily Achieve 2.8x Growth in Organic Inbound Website Leads

Learn how we helped Yapily achieve a 2.8x increase in organic inbound leads and rank for 94% of key buying keywords — and how a bottom-of-funnel, expert-led content strategy made it happen.

Case Study: How Content Helped a Niche Financial Company Grow Website Inbound Enquiries by 58%

June 5, 2025

Case Study: How Content Helped a Niche Financial Company Grow Website Inbound Enquiries by 58%

Learn how we helped a niche financial player, Fintel Connect, increase inbound enquiries to the website with Bottom of the Funnel content.

Case Study: How Expert Content Helped Establish Confused.com As a B2B Thought Leader

April 10, 2024

Case Study: How Expert Content Helped Establish Confused.com As a B2B Thought Leader

We’ve been working with Confused.com, one of the leading Price Comparison Websites (PCWs) in the UK, helping create expert-backed content for their website. In this case study, we look at how we helped position the company as a B2B thought leader with expert content.

Case Study: Helping Jeeves Create Content That Raises Awareness and Brings in Leads

March 21, 2023

Case Study: Helping Jeeves Create Content That Raises Awareness and Brings in Leads

As a VC backed, fast growing company, Jeeves needed a content partner that could help create content for the entire marketing funnel, raise awareness for the Jeeves product and bring in qualified leads.

Here’s how we helped them achieve those results with content marketing.

Case Study: How We Helped Zai Gain Multiple SQLs Per Month with Content

February 21, 2023

Case Study: How We Helped Zai Gain Multiple SQLs Per Month with Content

Zai helps companies with complex payments. With our content framework, we used Bottom of the Funnel content to help them generate multiple SQLs worth $100,000+. Here’s how.

Case Study: How Parpera Used Content to Help Advance Their Mission of Financial Education and Acquire Customer Leads More Cost Effectively than with Ads

October 3, 2022

Case Study: How Parpera Used Content to Help Advance Their Mission of Financial Education and Acquire Customer Leads More Cost Effectively than with Ads

We worked with Parpera for over six months, and within that time, our blog content via Parpera’s website was more cost effective for acquiring customer leads than website directed ads.

In this case study we break down the results we achieved for Parpera, as well as a step by step (with screenshots) of how we did it.

Case Study: How We Grew Pomelo Pay's Blog Leads by 700%

July 26, 2021

Case Study: How We Grew Pomelo Pay's Blog Leads by 700%

In this case study, I outline how I helped a fintech company increase their blog traffic by 208%, and total leads from the blog by 7x.

Case Study: How We Grew Minted's Organic Blog Traffic by 1,619%

February 5, 2021

Case Study: How We Grew Minted's Organic Blog Traffic by 1,619%

In this case study, I break down how we grew a Fintech’s organic traffic and conversions with content.