Content Strategy

Running out of good content ideas? Read more about “The Big 5”, the topics that your prospects probably want to read about the most.

In this article we explain our tips on how to make the most of PPC for financial services: mistakes to avoid, tips and the strategy that we’ve found works best.

In this article we share 8 tips on how to write about payments well, based on our extensive experience writing about this industry.

BOFU content is one of the best ways to optimise for conversions from your website, which is why it’s important to understand what it is, how it works and how to use it.

In this article we’ll be covering what BOFU content is, why it’s important, and how to write a good BOFU piece that is optimised for conversions

Many marketers target keywords based on high search volume. But this doesn’t always translate to sales. If your objective is conversions, then targeting low volume, high ROI keywords should be part of your strategy.

What is unique about doing SEO in fintech? And how can you implement a strategy that helps you with acquiring customers, rather than just traffic? We answer these questions and more in this article.

If you work in financial services and content marketing, then SEO plays a role in what you do. If you’ve been keeping on top of the news, then you’ll know that there were quite a few Google algorithm updates in the past year or so.

What are the ones you should be aware of? And how do they impact you as a financial marketer? We cover all this in-depth in our article.

What should you keep in mind when creating BOFU content? BOFU content is a mix of sales, product and educational copywriting. It’s requires a unique balance. Here’s what you should keep in account when creating this type of content.

One of the first questions fintech marketers and CEOs ask us when we start talking about content for lead generation is: how many leads can we get with your type of content?

The answer, of course, is it depends.

However, there are ways we can get closer to the answer by explaining what it depends on and what we’ve seen works over time. We’ll also be using real examples with real data from clients of ours to explain the answer to that question.