Content Strategy

What makes a fintech brand great? Here are 8 companies we think are doing unique and interesting things with their fintech branding.

What are the top fintech blogs to follow? We’ve put together a list of 8 blogs that will give you a good overview of the industry, keep you on top of trends and help you understand fintech better.

In this article, we want to cover six fintech companies that are doing content marketing that actually works.

We’re not just talking about nicely written content with fun graphics that bring in just traffic, we’re talking about content that actually generates customers (or in one case, employees).

Here, I break down six fintech companies doing a good job with their content and actually getting results from their efforts.

How can you build a business case for content marketing? We go through the three key elements to doing this successfully: BOFU content, conversion tracking and calculating the ROI of content marketing efforts.

Running out of good content ideas? Read more about “The Big 5”, the topics that your prospects probably want to read about the most.

In this article we explain our tips on how to make the most of PPC for financial services: mistakes to avoid, tips and the strategy that we’ve found works best.

In this article we share 8 tips on how to write about payments well, based on our extensive experience writing about this industry.

BOFU content is one of the best ways to optimise for conversions from your website, which is why it’s important to understand what it is, how it works and how to use it.

In this article we’ll be covering what BOFU content is, why it’s important, and how to write a good BOFU piece that is optimised for conversions

Many marketers target keywords based on high search volume. But this doesn’t always translate to sales. If your objective is conversions, then targeting low volume, high ROI keywords should be part of your strategy.