Content Strategy
October 3, 2023
BOFU Content: The Secondary Benefits of Conversion-Focused Content
What’s great about BOFU content is that it doesn’t just help you with customer acquisition. It also helps with thought leadership, brand awareness, education and so much more.
We dive into the specifics in this article.

September 14, 2023
Content Marketing for Financial Services: What to Know
If you’re doing research online about content marketing for financial services, you’ll see a lot of articles talk about “topic clusters”, creating fictional buyer personas and raising brand awareness.
But few will talk about how to create content that generates business value. That’s what we discuss in this article.

July 21, 2023
How to Write About Your Product In Your Content [And Increase Conversions]
A lot of content marketers believe you should never write about your product in your content.
But in this article we argue that you often need to write about your product to explain a concept, to establish credibility and to acquire customers.
We then offer a guide on how to write product in your content that helps with conversions.

June 14, 2023
How to Track the Quality of the Leads Your Content Brings in [With 6 HubSpot Reports]
Bringing in a high number of SQLs doesn’t mean anything if they’re all low quality.
How can you track the quality of the leads you’re bringing in? In this article, we break down why Hubspot is a content marketer’s best friend, and which reports to use to track lead quality.

June 1, 2023
Can You use Content to Establish Yourself as a Thought Leader? It's Complicated.
Every company we talk to says that their eventual goal is to be seen as a thought leader in the space.
Can you achieve that with content marketing? What type of thought leadership are they really looking for? We explore this topic in more detail in this article.

May 14, 2023
7 Steps to Generate Leads for Financial Products (With a Real Life Example)
In this article, my goal is to show you one specific strategy to generate leads for financial products that is proven to work: content marketing.
And no, that doesn’t mean writing and publishing articles like “top ways to budget” and “what is a payment gateway” blog posts, don’t worry, it’s more than that.
I’ll show you how to use content and SEO to generate leads and customers for your financial products.

May 10, 2023
The Countdown Begins: When Can You Expect Results from Content Marketing?
One of the key challenges with implementing a content marketing and SEO programme is how long it can take to see results.
In this article, we attempt to answer the question “how long does it take to see results with content marketing?” with real examples of work we’ve done with clients.
