Content Strategy

If you work in financial services and content marketing, then SEO plays a role in what you do. If you’ve been keeping on top of the news, then you’ll know that there were quite a few Google algorithm updates in the past year or so.

What are the ones you should be aware of? And how do they impact you as a financial marketer? We cover all this in-depth in our article.

What should you keep in mind when creating BOFU content? BOFU content is a mix of sales, product and educational copywriting. It’s requires a unique balance. Here’s what you should keep in account when creating this type of content.

One of the first questions fintech marketers and CEOs ask us when we start talking about content for lead generation is: how many leads can we get with your type of content?

The answer, of course, is it depends.

However, there are ways we can get closer to the answer by explaining what it depends on and what we’ve seen works over time. We’ll also be using real examples with real data from clients of ours to explain the answer to that question.

When you’re looking to create and define a new category, can you use content marketing to acquire customers?

The short answer is: yes. By damming demand.

We go into detail about how to dam demand with content and SEO and why it should be part of your marketing strategy.

What’s great about BOFU content is that it doesn’t just help you with customer acquisition. It also helps with thought leadership, brand awareness, education and so much more.

We dive into the specifics in this article.

If you’re doing research online about content marketing for financial services, you’ll see a lot of articles talk about “topic clusters”, creating fictional buyer personas and raising brand awareness.

But few will talk about how to create content that generates business value. That’s what we discuss in this article.

In this article, we’ll dive into why not understanding the readers’ pain points leads to bad content, and some tips on how to work with a writer to ensure your content speaks to your customers’ pain points.

A lot of content marketers believe you should never write about your product in your content.

But in this article we argue that you often need to write about your product to explain a concept, to establish credibility and to acquire customers.

We then offer a guide on how to write product in your content that helps with conversions.

Bringing in a high number of SQLs doesn’t mean anything if they’re all low quality.

How can you track the quality of the leads you’re bringing in? In this article, we break down why Hubspot is a content marketer’s best friend, and which reports to use to track lead quality.