Content Strategy

BOFU Content: The Secondary Benefits of Conversion-Focused Content

October 3, 2023

BOFU Content: The Secondary Benefits of Conversion-Focused Content

What’s great about BOFU content is that it doesn’t just help you with customer acquisition. It also helps with thought leadership, brand awareness, education and so much more.

We dive into the specifics in this article.

Content Marketing for Financial Services: What to Know

September 14, 2023

Content Marketing for Financial Services: What to Know

If you’re doing research online about content marketing for financial services, you’ll see a lot of articles talk about “topic clusters”, creating fictional buyer personas and raising brand awareness.

But few will talk about how to create content that generates business value. That’s what we discuss in this article.

How to Create Content that Speaks to Your Customers' Pain Points

September 1, 2023

How to Create Content that Speaks to Your Customers' Pain Points

In this article, we’ll dive into why not understanding the readers’ pain points leads to bad content, and some tips on how to work with a writer to ensure your content speaks to your customers’ pain points.

How to Write About Your Product In Your Content [And Increase Conversions]

July 21, 2023

How to Write About Your Product In Your Content [And Increase Conversions]

A lot of content marketers believe you should never write about your product in your content.

But in this article we argue that you often need to write about your product to explain a concept, to establish credibility and to acquire customers.

We then offer a guide on how to write product in your content that helps with conversions.

How to Track the Quality of the Leads Your Content Brings in [With 6 HubSpot Reports]

June 14, 2023

How to Track the Quality of the Leads Your Content Brings in [With 6 HubSpot Reports]

Bringing in a high number of SQLs doesn’t mean anything if they’re all low quality.

How can you track the quality of the leads you’re bringing in? In this article, we break down why Hubspot is a content marketer’s best friend, and which reports to use to track lead quality.

Can You use Content to Establish Yourself as a Thought Leader? It's Complicated.

June 1, 2023

Can You use Content to Establish Yourself as a Thought Leader? It's Complicated.

Every company we talk to says that their eventual goal is to be seen as a thought leader in the space.

Can you achieve that with content marketing? What type of thought leadership are they really looking for? We explore this topic in more detail in this article.

7 Steps to Generate Leads for Financial Products (With a Real Life Example)

May 14, 2023

7 Steps to Generate Leads for Financial Products (With a Real Life Example)

In this article, my goal is to show you one specific strategy to generate leads for financial products that is proven to work: content marketing.

And no, that doesn’t mean writing and publishing articles like “top ways to budget” and “what is a payment gateway” blog posts, don’t worry, it’s more than that.

I’ll show you how to use content and SEO to generate leads and customers for your financial products.


The Countdown Begins: When Can You Expect Results from Content Marketing?

May 10, 2023

The Countdown Begins: When Can You Expect Results from Content Marketing?

One of the key challenges with implementing a content marketing and SEO programme is how long it can take to see results.

In this article, we attempt to answer the question “how long does it take to see results with content marketing?” with real examples of work we’ve done with clients.

Top B2B Fintech Marketing Tactics (with Examples)

May 9, 2023

Top B2B Fintech Marketing Tactics (with Examples)

What are some of the top B2B Fintech marketing tactics?

I dive into what B2B Fintech marketing is, some top tactics and examples of B2B Fintechs making their marketing work.