Podcast
Podcast: Market Like a Fintech: What Does Successful Enterprise Marketing Look like? Lessons from Adyen | Katarina Nordin, SVP Marketing & Revenue at Adyen
Host Araminta Robertson speaks with Adyen’s SVP of Marketing & Revenue, Katarina Nordin, about what fintech marketing really looks like in 2025—from ABM strategy and digital funnels to creative wins on limited budgets and why consistency beats “best practices.
Podcast: How Fintech Companies Do Content: Why ComplyAdvantage Gets Better Results with Less Content | Will Thompson, Director of Content and Communications at ComplyAdvantage
In this content case study, we look at how ComplyAdvantage use content marketing to stand out in a saturated market, their thinking about campaigns vs always-on and how they get good results from webinars.
Podcast: How Fintech Companies Do Content: Using Content as a Compass for Pleo’s Marketing | Alejandro Salse Batán, Head of Brand and Content Marketing at Pleo
In this content case study, we look at how Pleo puts together a content strategy, remains aligned with the rest of the company and tracks the success of their content efforts
