Fintech Marketing

What makes a fintech brand great? Here are 8 companies we think are doing unique and interesting things with their fintech branding.

My mission at Mint Studios is the following:

“To help fintech companies grow and reach more customers with educational and empowering content, so they can fulfill their purpose of democratising finance.”

In this post, I cover the different reasons why fintech companies need marketing and our mission with the Market Like a Fintech podcast.

What are some of the top B2B Fintech marketing tactics?

I dive into what B2B Fintech marketing is, some top tactics and examples of B2B Fintechs making their marketing work.

What is Fintech marketing all about? Why is it different to other kinds of marketing? And how can a Fintech stand out in an ever more crowded market?

I chat with Hakon, CCO of Capdesk, to see what Fintech marketing tactics he says worked for Pleo and Capdesk.

The truth is, social media marketing is difficult.

Here are 9 Fintech social media accounts that do a great job of making the most of social media platforms.

Another neobank? Really?

In this article I make the case that actually, there aren’t enough neobanks. Here are 5 neobanks who are doing things differently!

Are you sure you understand how Fintechs make money?

It took me a while. And actually, there are several revenue models Fintechs can use. Here are 6…

Leif Abraham didn’t start investing until he was over 30 years old. Years later, he still wakes up every morning kicking himself because he didn’t start earlier.

In September 2019, Jannick Malling and Leif Abraham launched an investing app, Public.com, and embarked on a mission to make the public markets work for all people.

In this case study, we’ll be looking at why content and community are at the core of what Public.com does, and why this approach is integral to helping people get over the psychological barrier that comes with investing.