Araminta Robertson - Financial Services and Marketing Speaker
Araminta Robertson is available for speaking engagements at meetups, conferences, and corporate events. She delivers engaging talks on financial services and marketing.
“She knows fintech, lead generation and SEO inside out.”
Araminta is the Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services companies like Confused.com, Jeeves and Zai acquire customers and position themselves as experts with content marketing.
She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences. She’s also been listed on the Women in Fintech Powerlist 2023.
Trusted by the industry's top financial brands
Ready to show your audience how to use content and marketing to grow their financial services company?
When Araminta talks, she likes to make her content actionable, thought provoking and engaging. She aims to leave the stage with people thinking “Huh, I had never thought about like that before”.
After her session, she leaves the audience with:
- Having taken copious notes and feeling excited about implementing them
- A new mental model to think about a specific issue
- Actionable insights and resources to explore the issue more in depth
She always uses data, real life examples and her own experience to back up what she says.
Events Araminta has spoken at
Get a speaking session that is well-research
“Araminta is a seasoned fintech marketing expert who understands what fintech companies really need with marketing. Her talking style and deep industry knowledge make her a must-have at your event. Prepare for an engaging session that delivers actionable insights while still keeping your audience captivated.”
“Araminta is a speaker who cares. She'll do the research, prepare her talks well in advance and make sure her session is genuinely useful and impactful. Whether she's a moderator, a presenter or part of a panel, you can be sure what she'll say will be succinct, informative and relevant to the audience.”
“Araminta knows what goes into organising events and can adapt to any situation. She's great at asking questions, making guests feel comfortable and ensuring the content is engaging. Make sure she joins your next panel!”
“Araminta is a friendly, informed and an engaging speaker. She knows fintech, lead generation and SEO inside out. Your guests will thank you that you booked her. Don't hesistate!”
More on Araminta
See the podcasts, events and interviews Araminta has been on
Wall of praise
See one of her talks yourself
In this talk for BrightonSEO, she talks about the issues content teams often face and a framework to use content for customer acquisition.
What’s new in content and financial services
What is BOFU (Bottom of the Funnel) Content and Why Is it Important?
BOFU content is one of the best ways to optimise for conversions from your website, which is why it’s important to understand what it is, how it works and how to use it.
In this article we’ll be covering what BOFU content is, why it’s important, and how to write a good BOFU piece that is optimised for conversions
How to Do Research for Bottom of the Funnel Content Marketing
The foundation of great content is great research.
Just like building a product, creating great content that speaks to your audience only happens when you have a good grasp of what your audience wants to read.
In this article, we break down how we do this research step by step.
Book Araminta for your next financial services, marketing or content-focused event
Araminta cares deeply about financial services and marketing, has organised conferences and events herself. She knows what goes into preparing events (after organising 10+ herself) and will always put 100% into her talks.
