Content Strategy

Content marketing is the art of attracting customers rather than chasing them.

For fintech companies, content marketing is one of the best approaches to acquiring customers organically.

Not sure where to start? This post is for you.

There are hundreds of freelance content writers out there — how do you know who will be a good fit? We’ve put together a list of the top fintech content writers, along with some tips on how to hire excellent writers.

Only a handful of B2B fintech companies do great content. Why is that?

In this article, we dive into the four main pitfalls fintech marketers fall into when it comes to content, and how to solve for them.

A lot of fintech companies are uncomfortable with writing about their competitors.

And yet, writing about your competitors is one of the highest converting types of content you can create.

In this post, we argue why it makes sense to write about competitors, how to do it in a way that gets the right results, and some examples of well-performing competitor posts.

Most fintech companies – most companies, really – underuse their blog.

But if done correctly, it can even be your primary driver for growth, recruitment and branding. It can help you acquire customers, position yourself as an expert and help advance your mission of financial education.

Here’s how.

At this moment, do you know how many leads and sales your website blog brings? If the answer is no, it probably means you could be doing a lot more with your blog.

In this article we break down the huge opportunity for payment companies that implement content marketing correctly.

The content manifesto for fintech companies.

1. We will write for our audience
2. Our content will be based on expertise
3. Our content strategy will be based on customer research, not competitors’ rankings

And more…

Based on our experience helping fintech companies get customers with content, we’ve seen what works and what doesn’t. We’ve also noticed some common mistakes that fintech marketers make.