Content Strategy

Based on our experience helping fintech companies get customers with content, we’ve seen what works and what doesn’t. We’ve also noticed some common mistakes that fintech marketers make.

One of the common content objections in the financial B2B and enterprise space is that SEO and content cannot bring in qualified leads.

Some marketers believe the website blog is for brand awareness, product or company announcements. They might say it’s for marketing and nurturing leads, not for converting people.

In this article, we want to show that based on our experience, this doesn’t seem to be strictly true.

When it comes to creating content, alignment is a big issue.

In this article, we’ll dive into one way to overcome these issues: by creating content based on interviews. We’ll cover the main challenges marketers face when creating content for the website and the benefits of creating content based on interviews with experts.

There are a few common beliefs that people have about content marketing:

• It always takes a long time to get results
• There’s no point in doing it if you’re in an incredibly competitive space
• You can’t track leads or attribute leads to specific blog posts

In this case study, we’ll show you how we produced leads for a B2B fintech client in just 2 months with our approach.

Just over a week ago we did a webinar where we presented some research on what fintech companies are currently doing with content. We look at the role content plays in fintech, what “good content” means and how fintech companies are currently creating their content.

When should you use a newswire as a fintech company? Are they worth it? What should you do once you’ve released your newswire? When should you not use a newswire?

Scott Rosenblum, PR expert, answers all your questions about doing PR as a fintech company.

The foundation of great content is great research.

Just like building a product, creating great content that speaks to your audience only happens when you have a good grasp of what your audience wants to read.

In this article, we break down how we do this research step by step.

Imagine you’re tracking all your content correctly and are now able to see how many leads and customers your articles are generating — down to the specific blog post.

But after doing a few calculations, you realise that… the numbers are not good. Considering the investment you’re putting into content, the conversions are too low and the ROI is either negative or not high enough.

How do you fix that?

Here are 6 reasons your content might not be converting, and some ideas on how to fix each one.

The main value proposition of working with Mint Studios is that we don’t just help fintech companies with traffic: we help with lead generation as well.

That means we create content that is focused on conversions, and tracking it means we can calculate the number of customers we’re generating through our efforts.

How do we do it? We’ll outline it step by step in this article.