Content Strategy

One of the common content objections in the financial B2B and enterprise space is that SEO and content cannot bring in qualified leads.

Some marketers believe the website blog is for brand awareness, product or company announcements. They might say it’s for marketing and nurturing leads, not for converting people.

In this article, we want to show that based on our experience, this doesn’t seem to be strictly true.

When it comes to creating content, alignment is a big issue.

In this article, we’ll dive into one way to overcome these issues: by creating content based on interviews. We’ll cover the main challenges marketers face when creating content for the website and the benefits of creating content based on interviews with experts.

Just over a week ago we did a webinar where we presented some research on what fintech companies are currently doing with content. We look at the role content plays in fintech, what “good content” means and how fintech companies are currently creating their content.

When should you use a newswire as a fintech company? Are they worth it? What should you do once you’ve released your newswire? When should you not use a newswire?

Scott Rosenblum, PR expert, answers all your questions about doing PR as a fintech company.

The foundation of great content is great research.

Just like building a product, creating great content that speaks to your audience only happens when you have a good grasp of what your audience wants to read.

In this article, we break down how we do this research step by step.

Imagine you’re tracking all your content correctly and are now able to see how many leads and customers your articles are generating — down to the specific blog post.

But after doing a few calculations, you realise that… the numbers are not good. Considering the investment you’re putting into content, the conversions are too low and the ROI is either negative or not high enough.

How do you fix that?

Here are 6 reasons your content might not be converting, and some ideas on how to fix each one.

The main value proposition of working with Mint Studios is that we don’t just help fintech companies with traffic: we help with lead generation as well.

That means we create content that is focused on conversions, and tracking it means we can calculate the number of customers we’re generating through our efforts.

How do we do it? We’ll outline it step by step in this article.

I decided to set up a financial services content marketing agency that would help address some of the gaps in the content marketing world, and help financial services and fintech companies use their website blogs to acquire customers.

In this post I go over some of the gaps in the financial services and fintech content marketing world, and how we’re addressing them at Mint Studios.

Writing for a company — in other words, content marketing — is different from writing for a personal blog, a publication, or a newsletter.

Why? Because the incentives are different. A company needs to acquire and retain customers to use a product or a service. And if a company is investing in content, they will want to see an ROI.

In this article, I want to explain why — based on my own experience and experiments in content marketing — hiring freelance writers as a company might not always be the right model.