Content Strategy

If you’re an avid reader of blog posts online, then you’ve likely seen your fair share of terrible article intros.

My goal with this article is to show you what most content introductions get wrong, and then three ways to write an introduction that actually converts readers into customers.

How can you measure the return on investment of your content marketing efforts?

In this post I outline how you can measure the ROI of your content marketing and make sure you’re getting the results you want with content.

Distribution is the unsexy difference between content that works, and content that often falls flat.

Here’s why fintech companies need to consider distribution, and 6 top distribution tactics.