Content Strategy

I decided to set up a financial services content marketing agency that would help address some of the gaps in the content marketing world, and help financial services and fintech companies use their website blogs to acquire customers.

In this post I go over some of the gaps in the financial services and fintech content marketing world, and how we’re addressing them at Mint Studios.

Writing for a company — in other words, content marketing — is different from writing for a personal blog, a publication, or a newsletter.

Why? Because the incentives are different. A company needs to acquire and retain customers to use a product or a service. And if a company is investing in content, they will want to see an ROI.

In this article, I want to explain why — based on my own experience and experiments in content marketing — hiring freelance writers as a company might not always be the right model.

If you’re an avid reader of blog posts online, then you’ve likely seen your fair share of terrible article intros.

My goal with this article is to show you what most content introductions get wrong, and then three ways to write an introduction that actually converts readers into customers.

How can you measure the return on investment of your content marketing efforts?

In this post I outline how you can measure the ROI of your content marketing and make sure you’re getting the results you want with content.

Distribution is the unsexy difference between content that works, and content that often falls flat.

Here’s why fintech companies need to consider distribution, and 6 top distribution tactics.

If you are a fintech - or any company for that matter - that is looking to get serious about content marketing, it’s likely you’re considering a freelancer or a content marketing agency.

Which should you pick?

I asked experienced content marketers and agency owners, and here’s what they say.

Are you a fintech company that wants to get serious with content marketing?

Consider hiring a fractional content marketer: essentially, a part time content marketer that leads your team and holds a position in your company.

Not sure what a fractional content marketer does? Read the article to find out!