Thought Leadership
January 24, 2023
Why I Believe AI Copywriting Tools are Great for the Content Industry
As the founder of a content marketing agency, I believe AI copywriting tools are one of the best things to happen to the content marketing industry in a while. I might even go as far as to say for the writing industry as a whole.
In this article I explain the issues I’ve noticed over the years of working in this industry, and why based on those, AI copywriting tools could be a win for content marketers.

January 17, 2023
Are Content Briefs the Spawn of Satan?
To many in the content marketing space, content briefs are an indispensable part of content marketing.
What if we told you: the content brief is actually what’s standing in the way between the writer and a great article.
We’ll dive into why we think content briefs are a step in the wrong direction, and what we do instead.
