Fintech Marketing

Leif Abraham didn’t start investing until he was over 30 years old. Years later, he still wakes up every morning kicking himself because he didn’t start earlier.

In September 2019, Jannick Malling and Leif Abraham launched an investing app, Public.com, and embarked on a mission to make the public markets work for all people.

In this case study, we’ll be looking at why content and community are at the core of what Public.com does, and why this approach is integral to helping people get over the psychological barrier that comes with investing.

Is giving away free money in exchange for customer sign ups a sustainable marketing strategy?

I interview Thish, a Fintech founder, to find out what he thinks about it.