Top Insurance Marketing Agencies In 2025
If you're researching top insurance marketing agencies, you may be looking for:
Industry expertise and compliance knowledge because a messaging misstep can mean a loss of leads and credibility and an increase in regulator scrutiny.
A deep analysis of your marketing to know which channels and campaigns are worth pursuing to reach your target audience and customer acquisition goals.
Crafting campaigns that align your marketing goals with those of your legal and compliance teams to avoid bottlenecks.
Having spent over five years in the financial services space, and working with clients like William Russell, Confused.com, Yapily, and SAP Fioneer, we know what it takes to succeed in this space. That’s why we’ve put together this list of top-performing insurance marketing companies, along with our take on what separates a good agency from a great one in this highly specialized sector.
We'll cover:
A list of the top insurance marketing agencies in 2025
What to consider when picking an insurance marketing agency
What’s unique about marketing in the insurance industry?
Note: Get regular insights on insurance marketing every 2 weeks by joining our newsletter.
The top marketing agencies for insurance in 2025
0. Mint Studios
Since we're the ones writing this article, we thought it would make sense to start with ourselves and explain what we do.
We're a digital marketing agency specialized in financial services. We help fintechs, insurtechs and insurance firms acquire new customers while positioning themselves as thought leaders via content marketing.
After having worked both in-house and as a marketing consultant, I (Araminta) started the company when I saw businesses use a lot of vanity metrics to track success. KPIs like traffic and bounce rates couldn't effectively measure campaigns efficacy, new leads or return on investment (ROI).
Yet these financial firms were pouring large budgets into top-of-funnel content that built brand awareness but failed to connect with their audience’s real needs or level of understanding. As a result, much of the content struggled to drive meaningful engagement or move prospects further down the funnel.
We set out to take a different approach at Mint Studios.
Here's how we've become a top international marketing agency for insurance and financial services, with clients across Asia, Europe and North America:
Using a proven framework that focuses on business outcomes, not vanity marketing metrics
Our original framework, Unified BOFU Search, is performance driven and designed to educate customers and drive conversions. It consists of:
Starting with conversion goals, then build your content strategy around measurable results, not just traffic
Using Google Ads to validate intent and lead quality, to know which keywords make sense to invest in for search engine optimization (SEO) and LLMs
Creating SEO, AEO and thought leadership content with real-world expertise by interviewing internal subject matter experts to build trust and authority
Tying content back to business goals by tracking quality leads and revenue, not just click throughs.
Discover more about the Mint Studios Method.
Our strategy meets customers where they are: at the buying stage when they're actively looking for solutions to their pain points. We then work our way up the funnel.
This means you target leads in the decision stage of their journey with bottom-of-the-funnel content. So, instead of going after keywords like “what is life insurance”, you start with “best life insurance companies”.
Discover What is BOFU (Bottom of the Funnel) Content and Why Is it Important?
This approach helps you convert faster by focusing on prospects who are already close to making a decision. It also gives you clearer insights into which messages resonate, helping you understand how to refine your strategy for reaching earlier-stage buyers.
Our framework has helped financial services firms like Yapily, Zai, and Primer turn their content marketing into measurable business results.
Here's what Confused.com had to say about our work together:
Read more case studies here: Results
Offering comprehensive content marketing strategy based on industry expertise
Besides bringing in leads with content marketing, there are two other factors that make Mint Studios unique:
Our specialization in financial services
Comprehensive content marketing that goes beyond writing to include strategy, interviewing, publishing, tracking and reporting
Our industry focus means we know how important your messaging is and how to communicate with your sales, compliance and legal teams. This helps align stakeholders while creating content that speaks your target audience's language with compliant messaging.
Our services also include:
SEO strategy
AEO
Pay per click (PPC)
Content marketing training, workshops and support
We know Mint Studios may not be the right fit for every insurance company, so we've included five marketing agencies that work with insurance providers and insurtechs and specialize in different channels.
1. Quotall
Both an insurtech and agency, Quotall combines embedded insurance software with an all-in-one solution, including industry-specific marketing. They offer web design, paid search and SEO.
Their main services include:
Product and web development
Content marketing and SEO
Paid search and PPC
Brand development
An end-to-end insurance software ecosystem that includes marketing
Best for: Brokers and insurance firms looking for industry-specific marketing programs and website refreshes, and insurtech startups wanting an already-existing ecosystem to build both products and marketing programs from the ground up.
Example clients: BJP Insurance Brokers, Buckingham Insurance, Office Depot Europe
2. Goldmine Media
This award-winning international digital agency specializes in financial services marketing, including insurance. They offer a wide range of marketing services, from public relations (PR) and branding to advertising.
Their main services include:
Digital marketing strategy development and PR
Digital advertising
Website design
Social media marketing
Content marketing and SEO
Best for: Both small and large insurance firms looking to refine their online visibility through multiple channels.
Example clients: SPF Private Clients, GSB, Burley Fox
3. Jacobs & Clevenger (J&C)
Jacobs & Clevenger is a US-based insurance firm specializing in marketing for insurance providers. They've been active for over 40 years and can help insurers with lead generation, customer acquisition and retention.
Their main services include:
Digital marketing services
Multi-channel marketing
Direct mail marketing
Content creation and strategy
Creatives production
Advertising
Best for: US insurance firms looking for strategic B2C-specific marketing and campaign development with measurable results.
Example clients: Humana, The Hartford, Mutual of Omaha
4. Stratosphere
This full-service insurance marketing agency offers a wide variety of services, including video production and reputation management to enhance online presence. Based in the US, Stratosphere specializes in B2C and B2B marketing for insurance agencies, with end-to-end services and support.
Their main services include:
Website development, design and hosting
PPC, advertising and video production services
Email marketing and social media marketing
Content marketing and SEO
Reputation management software
Best for: US insurance agencies and carriers looking to expand their reach and manage their digital presence and online reputation with industry-specific online marketing solutions.
Example clients: Graystone Insurance Group, Greenfield Insurance Agency, Doc Insure
Fintel Connect is an all-in-one affiliate marketing agency, platform, network and compliance tool designed for insurance and financial services firms.
Their deep industry expertise helps banks, insurance companies, and insurtechs market their insurance products and services through affiliates, publishers, influencers and content creators who understand the nuances of highly regulated industries.
Their main services include:
Affiliate marketing for insurance and financial services
Built-in tool for marketing compliance monitoring automation
Affiliate marketing tracking and reporting software
Vetted affiliate network specialized in financial services
Campaign management
Marketing support and consulting
Best for: Insurance companies wanting to scale their partnership marketing with strong support, campaign management, and strategy development by experts in the insurance sector.
Example clients: PolicyMe, Neo Financial, Live Oak Bank
What to consider when picking an insurance marketing agency
My in-house and consultancy experience gave me a clear view on what really matters when choosing an agency. No matter what channel expertise a marketing agency has, skill is only one part of what makes an agency valuable. It's just as important to know:
Can they actually move the needle on your business goals?
Are they collaborative and easy to work with?
Will you grow not just in results but in knowledge by working with them?
The best agencies go beyond delivering on your aligned goals. They also teach by sharing their expertise in a way that strengthens your team’s understanding of the channels you’re investing in.
A strong marketing partner should also connect marketing efforts directly to business outcomes, such as conversions, new customers, deals, and revenue. Steer clear of content marketing firms optimizing for surface-level outputs, like “X articles per month” or even monthly word count, rather than your real goal: customer growth.
This is why we focus on helping financial services and fintech companies tie content directly to business impact.
Is industry experience important?
Insurance is more complex than most industries, and requires a deep understanding of the products, the audience and their pain points to create marketing campaigns that convert. So, while years of experience and a proven track record in the industry is helpful, it's not everything.
We’ve seen plenty of agencies with insurance and financial services experience still produce lackluster content. In these situations, it's not so much a writing problem as it is a process problem. Too basic content that misses the mark is because the writer doesn't have industry expertise and the agency doesn't have a strong editorial process.
We believe process beats experience. A solid content framework makes a difference, especially in highly technical or regulated industries. For us, that means:
Interviewing subject matter experts
Using questionnaires instead of briefs that require deep thought
Assigning long-term writers to accounts
Maintaining a style and tone repository to ensure consistency
Three questions to ask prospective agencies
If you’re comparing agencies, discover how they actually work:
How do they ensure their team understands your product?
What’s their process for content creation?
How do they apply learnings from past campaigns to improve future ones?
These questions will tell you a lot more than a case study ever could.
A great agency is collaborative and process-driven, and has a clear path to helping you reach your goals.
What’s unique about marketing in the insurance industry?
After working with dozens of insurance and financial services companies, we’ve seen firsthand that marketing in this space is different from other industries. Here are three key ways it's unique and why it's important your agency understands them:
1. You have to comply with strict regulatory requirements
Marketing in insurance and financial services comes with legal and compliance obligations. Requirements like the NAIC advertising guidelines and UDAAP in the US place firm boundaries on what can be said and how you present it.
While this limits creative freedom, the cost of inaccurate or misleading content is high. Working with an agency that knows regulations helps to protect your brand safety and credibility.
2. Surface-level, generic content doesn’t work as well. You need to create content for their level of knowledge
While generic or surface-level content may be enough to build brand awareness with retail consumers at the high end of the funnel, who still need a lot of education, it won’t attract B2B audiences.
For example, businesses that are looking for insurtechs to help them build new products and services often have deep domain knowledge and require more details about your offerings, especially your technical capabilities.
We saw this firsthand when working with Confused.com, one of the UK’s leading price comparison websites. While they already had a strong B2C content operation, they wanted to position themselves as a B2B thought leader in the insurance industry. That meant moving beyond consumer-facing advice and producing articles on complex, trending topics aimed at industry insiders, such as:
“The Future of Car Ownership”
“GIPP and Insurance”
“Car as a Service”
To get it right, we conducted recurring expert interviews with their internal specialists, turning their insights into content that could hold its own alongside brands like McKinsey and Deloitte. This process helped Confused.com rank for competitive B2B keywords while ensuring the content resonated with a knowledgeable audience.
Without that expert-led approach, the content would’ve lacked the depth and credibility B2B readers expect. And it wouldn’t have achieved the same results. That’s why we anchor our content strategy in subject-matter interviews and a clear understanding of the product and industry.
3. Building trust is a lot more important
In both B2C and B2B, financial decisions carry weight. Whether a consumer is buying life insurance or an SMB is embedding a new policy administration system, they need to trust the provider before making a commitment.
That’s exactly what we focused on when supporting Confused.com in building their B2B presence. Their internal experts already had deep experience and public credibility as they were regularly quoted in the press and featured on TV. But the website lacked a formal platform for these voices in the B2B space.
We helped change that by developing consistent content where subject-matter experts wrote or co-authored in-depth articles on important industry issues and trends. These topics ranged from the impact of inflation on insurance pricing to how AI is changing insurance fraud detection. Each article clearly attributed the insights to Confused.com's experts, strengthening both individual profiles and the brand’s authority.
The insurance industry no longer saw Confused.com confined to being a consumer champion, but as a knowledgeable voice actively shaping the broader landscape. Their increased authority also made it easier for them to attract partners, increase media mentions, and bring in top talent.
Best marketing agencies for insurance: Choose proven processes over surface-level strategies
When looking for top insurance marketing agencies, go beyond past clients and case studies. Understand if they follow strong processes that bring actual results (e.g., conversions, brand authority) and use the right metrics to track performance.
Also, make sure they understand industry-specific nuances by asking how they:
Navigate industry regulations
Build content for complex or technical audiences
Help you earn trust through messaging, structure, and consistency
An agency that understands these complexities is more likely to help you reach the right audience and actually convert them.
Discover how Mint Studios meets these requirements. Book a call with us today.
FAQ on top insurance marketing agencies
1. How do I choose the right insurance marketing agency for my business?
Ask 3 pointed questions to ensure they are right for your insurance firm:
How will they strategically align with you? Make sure they're clear on how they'll help you reach specific goals, like net new customer acquisition or share of voice. This means the number of ads or articles they'll create isn't a valid performance-based metric.
How will they collaborate with you? Ensure they have processes in place to keep you up to date, maintain transparency and clearly communicate with you.
What will they teach you? An agency that invests in continuous improvement will always have new findings and stay on top of industry trends. Make sure they share these with you to boost your marketing team's development.
2. Are there benefits of hiring a specialized insurance marketing agency over a generalist firm?
Marketing agencies specialized in insurance will be more experienced in creating compliant campaigns and understanding buyer personas to earn audience trust.
But, experience isn't the only benefit.
A strong insurance marketing agency will have proven processes to align with your business goals and get results. Even the most specialized agencies without established frameworks can fall short on quality and technical accuracy.
Look for agencies that invest in:
Subject matter expertise (e.g., they interview your sales or product teams)
Create content or ads with structure (e.g., questionnaires, style guides)
Pair you with long-term creators eager to understand your brand
3. What services do insurance marketing agencies typically offer that are different from other agencies?
Industry-specific agencies will typically offer:
Specialized compliance solutions. This can range from specific editorial processes to marketing compliance monitoring tools or services to ensure compliance with regulations like UDAAP.
Trust building tactics. Whether you're offering personal insurance plans to consumers or embedded insurance software to a B2B crowd, insurance agencies will take time to do their research on your specific targets and know how to speak your audience’s language to earn their trust.
Technical understanding. This is crucial for insurtechs with highly sophisticated B2B audiences that want to know how your software solution fits into their infrastructure and solves their customers’ pain points.
Marketing agencies specialized in insurance bring a high-level understanding of your compliance, industry, technical and messaging needs.
4. Which marketing agency is best for my insurance company?
The right agency will depend on your specific business goals and marketing needs. For example, if you're looking to:
Scale an existing partner program. Contact a specialized affiliate marketing agency, like Fintel Connect.
Expand your B2C reach in the US. Both Stratosphere and J&C are specialized in B2C insurance marketing and work with notable clients.
Grow your media presence on an international scale. Goldmine Media works across continents and specializes in advertising.
Launch new products and need specialized insurance marketing services to expand reach. Quotall's existing tech ecosystem helps with product development and complementary marketing services.
5. How does Mint Studios differ from other insurance marketing agencies?
Mint Studios differs in three key ways:
We focus on business outcomes via content marketing
We are specialised in the fintech, insurance and financial services industry
We take care of the whole end to end content marketing process, including strategy, writing, editing, publishing and reporting on results