Newsletter

This case study shows how Yapily, a niche B2B open-banking fintech, nearly tripled (2.8x) its organic inbound leads by focusing on bottom-of-the-funnel “money keywords,” optimising existing content, and implementing robust lead attribution. It proves that even highly specialised fintechs can drive high-quality, measurable growth through strategic SEO and content.

While AI can speed up content creation, over-reliance risks producing generic, inaccurate, or shallow material, especially in regulated sectors like fintech. He recommends using AI strategically, such as through custom GPTs, SEO integration, and formatting support, to enhance content without compromising accuracy or brand trust.

Organic clicks are falling across the board thanks to AI Overviews, but it’s not a crisis. It’s a signal that traffic is no longer the KPI that matters. The brands winning now are the ones shifting their focus to conversions, attribution, and real revenue impact.

In a world drowning in generic AI content, the edge comes from real voices. That’s why Mint creates content powered by expert interviews — the kind that adds depth, builds credibility, and actually converts.

Our GPT articles are driving real results: clients have seen visibility jump from 5.8% → 34%+, 67% brand growth, and even more inbound leads — all by creating short, targeted content for LLM prompts. Check out our full guide to see how it works: “Want LLMs to Recommend Your Brand? Here's What We've Found Works: GPT Articles”.

Most blogs don’t convert because they shy away from showcasing the product—Mint Studios shows that clear, confident, and specific product content can triple conversions without changing rankings.

In this newsletter, we observe Enfuce's marketing strategy which focuses on building long-term trust through expert content with decade-long commitment.

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In this newsletter, Elliot breaks down if SEO best practices alone drive LLM visibility, sharing lessons learned and a case study from Yapily.

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In this newsletter, Araminta breaks down what she's found works when talking to leadership about content.