Newsletter

Organic clicks are falling across the board thanks to AI Overviews, but it’s not a crisis. It’s a signal that traffic is no longer the KPI that matters. The brands winning now are the ones shifting their focus to conversions, attribution, and real revenue impact.

In a world drowning in generic AI content, the edge comes from real voices. That’s why Mint creates content powered by expert interviews — the kind that adds depth, builds credibility, and actually converts.

Our GPT articles are driving real results: clients have seen visibility jump from 5.8% → 34%+, 67% brand growth, and even more inbound leads — all by creating short, targeted content for LLM prompts. Check out our full guide to see how it works: “Want LLMs to Recommend Your Brand? Here's What We've Found Works: GPT Articles”.

Most blogs don’t convert because they shy away from showcasing the product—Mint Studios shows that clear, confident, and specific product content can triple conversions without changing rankings.

In this newsletter, we observe Enfuce's marketing strategy which focuses on building long-term trust through expert content with decade-long commitment.

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In this newsletter, Elliot breaks down if SEO best practices alone drive LLM visibility, sharing lessons learned and a case study from Yapily.

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In this newsletter, Araminta breaks down what she's found works when talking to leadership about content.

In this Mint Studios newsletter, we explore whether it is possible to influence LLM visibility, and how.