Best Fintech and Financial Services Marketing Agencies [2025]
If you’re doing research on agencies for fintech and financial services, you likely care about a few things:
Ideally, this agency understands and has experience in the financial services industry, maybe even your sub-industry. They’ve worked with compliance teams before, and they understand that topics can get complex.
The agency can also ideally look at the full picture of your marketing and help you understand which channels, activities and content are worth investing in to reach your goals.
The financial services space is unlike other industries because trust and risk are much bigger factors. The consequences of an incorrect campaign or misleading content are much higher for someone considering investing for their retirement, than someone opening a new social media app. A big role of marketing in the financial services industry is establishing that trust for both B2C and B2B customers alike.
As an agency that has operated in this industry for 5+ years, has helped dozens of financial organisations reach their marketing goals with content including companies like SAP Fioneer, Persona and Jeeves, we thought we’d share a list of top agencies as well as our thoughts on what makes a great agency in this sector.
We’ll cover:
A list of the best fintech marketing agencies in 2025
What to consider when picking a fintech marketing agency
What’s unique about marketing in financial services?
Note: get regular insights on marketing in fintech every 2 weeks by joining our newsletter.
Best fintech and financial services marketing agencies in 2025
0. Mint Studios
Since we wrote this article, we thought it would make sense to explain what we do first.
Mint Studios is a digital marketing agency that helps financial services and financial technology companies acquire customers and position themselves as experts with content marketing.
I (Araminta), started Mint Studios, because when I was in-house and a consultant, I saw a lot of financial services companies investing in marketing resources without tracking the right metrics for success. For example, tracking organic traffic and bounce rate for their content, rather than conversions.
This led to situations where financial institutions were investing thousands of dollars per month into content marketing and only having high level brand awareness metrics to show their work. The content was often too high level and not written for the right knowledge level of the audience.
At Mint Studios, we take a different approach. We follow a specific framework to help companies in the financial services and fintech industry with their content strategy:
Create a content strategy focused on conversions
Run Google Ads to test keywords
Create content based on interviews with experts
Track business results
Find out more about how we do this with the Mint Studios Method.
Our approach hinges on the mindset to start by targeting your ideal customer when they are close to converting, and then working your way up the funnel. Instead of targeting keywords like “what is payment processing”, you target ones that go after the keyword “payment processing providers”.
We describe this as starting with the Bottom of the Funnel and then working your way up. The result is that you get results a lot sooner since you’re targeting people who are closer to converting. You also get a better understanding of what does and doesn’t work, and therefore how to target the middle and top of the funnel.
Read more: What is BOFU (Bottom of the Funnel) Content and Why Is it Important?
This is the strategy that has helped companies like Zai, Persona, SAP Fioneer and Yapily make more from their marketing.
Here’s what our client, Yapily, had to say about working with us:
Read our case studies here: Results
We’re located in both the US, in Austin, Texas and the UK, Edinburgh.
There are three key factors that differentiate us from other agencies:
We are fintech and financial services focused
We focus on getting leads and customers with content marketing – not just website traffic
We take care of the whole content marketing process: strategy, writing, publishing and reporting (so not just the writing)
And the specific services we offer include:
Content strategy
Content tracking and reporting
Financial services content
Fintech and financial services SEO
Financial services PPC
Content marketing training and support
In certain cases, it’s possible that what we offer isn’t exactly what you’re looking for, and a different marketing partner may be a better choice. On this page you’ll find other types of products and services sold by providers or freelancers that focus on the financial services, credit union and fintech space.
Here are some other financial services and fintech digital marketing agencies:
1. CSTMR
CSTMR is a general marketing agency that specialises in working with financial brands. As they say on their website “Financial services can have a massive, positive impact on the success of businesses and the wellbeing of consumers, and we aim to help make that a reality.”
They can work with B2B or B2C fintech companies, and can help with anything from building a fintech marketing strategy, to a go to market strategy and support with product strategy.
The services they offer include:
Overall marketing strategy and planning
Web design
Marketing automation
Lead and customer acquisition
Best for: General marketing
Example clients: ValidMind, Bankuity, Real Trading, UniTeller
2. Growth Gorilla
Growth Gorilla is a financial services and fintech performance marketing agency that focus on making user acquisition easy through data-driven strategies via paid media and influencer marketing efforts. They’ve worked with over 40 fintech companies and their services include:
Strategy development
User acquisition
Pay-per-click (PPC)
CRM management
Email marketing
Marketing campaigns and automation
Digital design
Growth consulting.
Best for: High growth fintech companies
Example clients: Ark Invest, Bloom, Nebeus, GoTrade.
3. Siege Media
Siege is an Search Engine Optimization (SEO) agency that also works with fintech and financial services clients. They have over 100 content marketers on their team and a dedicated team of fintech writers and designers. They take care of everything SEO wise, from developing a content strategy, to digital PR and creating content.
Their services include:
Content strategy
Technical SEO
SEO strategies
Content localization
Content marketing
Link building
Digital PR
Best for: SEO specific work
Example clients: Kraken, Credit.com, Chime, Stash.
4. Alloy
Ally is a fintech marketing agency that has experience working with financial institutions, PE firms and consumer payment apps, and their team has worked with both fintech brands and banks to help communicate their value. They specialize in multi-channel marketing services to help their clients develop thought leadership and expand their brand. Initially they were a PR firm, and have now expanded to offer other services.
Their services include:
Public relations
Crisis management
Communications
Messaging and content
Lead generation
Digital experience services
Best for: Fintech startups looking for branding work
5. Fintel Connect
Fintel Connect is an affiliate marketing agency, network, platform and compliance tool that is specialised for banks and financial services companies in the US and Canada. They help institutions grow acquisition in specific financial products like banking, credit cards, insurance, mortgages and payment and finance tools.
Their services include:
Affiliate marketing support and consulting
Affiliate marketing campaign management
Affiliate marketing tracking and reporting
Affiliate network
Affiliate marketing compliance
Best for: Financial institutions looking to grow with affiliate marketing
Example clients: Coast Capital, Live Oak Bank, PolicyMe, Neo Financial.
6. NoGood
NoGood is a growth marketing agency that focuses on delivering innovative marketing solutions that focus on delivering growth and business success in highly competitive areas. They work in a variety of industries, with fintech and financial services as one of them.
The services they offer include:
Performance branding
SEO
Idea validation
Growth marketing framework
Landing page building
Target audience research
CRO
Best for: Fintech businesses looking to grow fast
Example clients: Payzer, Intuit Accelerate
7. Inbound Fintech
Inbound Fintech is a London-based marketing company that focuses solely on fintech and financial services, giving them a big track record in that space. They focus on inbound marketing and B2B marketing as a general rule, and they are also HubSpot partners and can support companies looking to make the CRM.
Services:
Inbound marketing
SEO
Sales enablement
LinkedIn Ads
PPC
Website design and development
Content creation
CRM integration
Best for: Those deeply integrated with HubSpot
Example clients: Fibonatix, Tivian, CypherTrace
What to consider when picking a financial services marketing agency
Before I started Mint Studios, I worked in-house and was also hiring agencies. Now having seen both sides, I’d say there are 3 key things to look for when evaluating an agency:
Can they help you reach your business goals?
Are they good to work with as a team?
Can you learn from them?
Being great at SEO, growth marketing, PPC or any specific marketing skill is just one part of a marketing engagement. It’s also important that you work well with the agency team and the expectations are clear. We’d also argue that the best agencies are constantly teaching you about their expertise, helping your marketing team get a better understanding of that specific skill.
And finally, it’s important that they can help you tie marketing to business growth metrics, like conversions, customers, deals and revenue. I set up Mint Studios because we were seeing too many content marketing agencies focusing on the number of articles per month as a deliverable, rather than the real goal: new customers. That’s why our key differentiator is that we help financial services and fintech companies connect content to growth (you can learn more about our methodology here)
Does experience in financial services matter?
The fintech and financial sector tends to be more complex than others, which means it’s even more important to have a good understanding of the product, the customers and their pain points. Considering this, you may believe that an agency with a lot of experience is the best here, however, we haven’t seen this to be always the case.
Let’s take the example of creating and writing content. We often find “experienced” writers can create subpar content. This usually happens not because the writer can’t write, but because the writer and agency may lack a solid process in place. One of the key problems is that the writer is likely not an expert on the topic, which leads to them creating very beginner-like content – a huge turn off if you’re targeting a technical audience.
This is why having a process is so important, and why an agency with a solid process in place can create a better piece of content than one that has just experience. In our case, a solid process includes: creating content based on interviews with experts, using questionnaires instead of briefs, having long-term writers and a repository to ensure the tone of voice is accurate every time.
When evaluating different agencies, it’s worth asking details about their process. How do they ensure the people on their team understand the product? How do they incorporate learnings from a campaign into future campaigns? What is their process for creating content? These questions will help you understand if they have a solid process in place to help you reach your goals.
What’s unique about effective marketing in financial services?
Based on our experience working with 30+ fintech and financial services companies, here’s what we would say is different financial marketing:
1. Marketers need to adhere more closely to regulations
As mentioned previously, the financial services sector is a high stakes industry, where consequences are a lot higher for inaccurate content or copy. Laws like the FINRA Rule 2210 and the Truth in Savings Act means that certain creative liberties in marketing just can’t be done.
It’s important that the agency you hire understands that adhering to regulations is crucial to protecting the brand, and not just an annoying checkbox exercise.
2. In B2B financial services, the audience tends to be quite technical
This will depend on the sector you’re in, but generally, in the B2B sector the audience tends to be quite technical. For this reason, it’s important to work with an agency who can grasp more complex or technical topics and can create in-depth content.
For example, we had a client that did automatic reconciliation for fintechs and banks. They were previously working with an agency that kept misunderstanding what this meant and would create campaigns and content around reconciliation using Xero and Quickbooks.
This was completely incorrect: the product specialised in helping payment institutions complete their QMR and GOC reports, and was completely unrelated to account reconciliation via Xero. When we were brought in, we were able to fix the content and ensure it accurately described the product and how it solved the target audience’s pain points.
This is a nuance about more technical industries like the payments industry, and it’s why it’s so important that the content and marketing is at the level of your audience.
This is why interviewing and involving experts is a key part of our process: Why You Should Create Content Based on Interviews With Experts
3. The stakes are higher, and so trust (and therefore marketing) is more important
Since stakes are higher in both B2C and B2B, trust is even more important than in other industries. Let’s take an example of a cross-border payment solution: we had a client where the lack of trust was causing issues when converting prospects into customers. Companies that want to send tens of thousands of dollars to another country won’t do it with the first tool they find. They are more likely to pick a reputable brand that they know they can trust.
Our client was finding it challenging to close customers because their brand wasn’t as well known and they didn’t have a strong online presence. By creating content that addressed the prospects’ concerns, we were able to improve conversion rates and build trust amongst prospects.
For financial services, this means that high-quality content is key to building trust. This includes case studies, success stories, branding and having a marketing agency that understands how important it is to do that well.
Top fintech and financial services marketing agencies: evaluate their processes
If you’re searching for a strong agency in the fintech and financial services space, make sure they have strong processes, are good to work with and are able to track and report on the metrics that matter.
Make sure they also understand the nuances of the industry, and how important it is to be compliant, authoritative and trustworthy.
If you want to set up a call with us, reach out below: