Popular Articles

Learn how we helped a niche financial player, Fintel Connect, increase inbound enquiries to the website with Bottom of the Funnel content.

What is unique about doing SEO in fintech? And how can you implement a strategy that helps you with acquiring customers, rather than just traffic? We answer these questions and more in this article.

If you look at lists of the best fintech marketing campaigns, most of them are from the year 2021, when fintech industry funding was at its highest and all the startups combined were valued at $3.5 trillion.

We’ve put together a list of top fintech marketing campaigns in 2023 and beyond!

If you work in financial services and content marketing, then SEO plays a role in what you do. If you’ve been keeping on top of the news, then you’ll know that there were quite a few Google algorithm updates in the past year or so.

What are the ones you should be aware of? And how do they impact you as a financial marketer? We cover all this in-depth in our article.

Want to ensure your financial services content marketing program succeeds? Avoid these 6 common mistakes we’ve seen financial marketers make.

One of the first questions fintech marketers and CEOs ask us when we start talking about content for lead generation is: how many leads can we get with your type of content?

The answer, of course, is it depends.

However, there are ways we can get closer to the answer by explaining what it depends on and what we’ve seen works over time. We’ll also be using real examples with real data from clients of ours to explain the answer to that question.

When you’re looking to create and define a new category, can you use content marketing to acquire customers?

The short answer is: yes. By damming demand.

We go into detail about how to dam demand with content and SEO and why it should be part of your marketing strategy.

What’s great about BOFU content is that it doesn’t just help you with customer acquisition. It also helps with thought leadership, brand awareness, education and so much more.

We dive into the specifics in this article.

In this article, we’ll dive into why not understanding the readers’ pain points leads to bad content, and some tips on how to work with a writer to ensure your content speaks to your customers’ pain points.