Popular Articles

A lot of content marketers believe you should never write about your product in your content.

But in this article we argue that you often need to write about your product to explain a concept, to establish credibility and to acquire customers.

We then offer a guide on how to write product in your content that helps with conversions.

Every time you Google something, read a recipe, follow a how-to guide, you’re probably frustrated with the quality of the content you read. Why is that? Why is it so hard to find good writing?  In this article, I explore four reasons why I believe it’s so hard to find good online writers.

Bringing in a high number of SQLs doesn’t mean anything if they’re all low quality.

How can you track the quality of the leads you’re bringing in? In this article, we break down why Hubspot is a content marketer’s best friend, and which reports to use to track lead quality.

Every company we talk to says that their eventual goal is to be seen as a thought leader in the space.

Can you achieve that with content marketing? What type of thought leadership are they really looking for? We explore this topic in more detail in this article.

One of the key challenges with implementing a content marketing and SEO programme is how long it can take to see results.

In this article, we attempt to answer the question “how long does it take to see results with content marketing?” with real examples of work we’ve done with clients.

When it comes to publishing content and navigating compliance, most people’s advice is something along the lines of “make sure to get compliance involved” – and that’s where it ends. 

But how do you get them involved? Where do you start? How do you ensure a collaborative review process?

In this article we go through a process that works along with some tips on how to navigate compliance and content as a financial marketer.

Content marketing is the art of attracting customers rather than chasing them.

For fintech companies, content marketing is one of the best approaches to acquiring customers organically.

Not sure where to start? This post is for you.

A lot of fintech companies are uncomfortable with writing about their competitors.

And yet, writing about your competitors is one of the highest converting types of content you can create.

In this post, we argue why it makes sense to write about competitors, how to do it in a way that gets the right results, and some examples of well-performing competitor posts.

At this moment, do you know how many leads and sales your website blog brings? If the answer is no, it probably means you could be doing a lot more with your blog.

In this article we break down the huge opportunity for payment companies that implement content marketing correctly.