Popular Articles

One of the common content objections in the financial B2B and enterprise space is that SEO and content cannot bring in qualified leads.

Some marketers believe the website blog is for brand awareness, product or company announcements. They might say it’s for marketing and nurturing leads, not for converting people.

In this article, we want to show that based on our experience, this doesn’t seem to be strictly true.

When it comes to creating content, alignment is a big issue.

In this article, we’ll dive into one way to overcome these issues: by creating content based on interviews. We’ll cover the main challenges marketers face when creating content for the website and the benefits of creating content based on interviews with experts.

The foundation of great content is great research.

Just like building a product, creating great content that speaks to your audience only happens when you have a good grasp of what your audience wants to read.

In this article, we break down how we do this research step by step.

Imagine you’re tracking all your content correctly and are now able to see how many leads and customers your articles are generating — down to the specific blog post.

But after doing a few calculations, you realise that… the numbers are not good. Considering the investment you’re putting into content, the conversions are too low and the ROI is either negative or not high enough.

How do you fix that?

Here are 6 reasons your content might not be converting, and some ideas on how to fix each one.

The main value proposition of working with Mint Studios is that we don’t just help fintech companies with traffic: we help with lead generation as well.

That means we create content that is focused on conversions, and tracking it means we can calculate the number of customers we’re generating through our efforts.

How do we do it? We’ll outline it step by step in this article.

If you’re an avid reader of blog posts online, then you’ve likely seen your fair share of terrible article intros.

My goal with this article is to show you what most content introductions get wrong, and then three ways to write an introduction that actually converts readers into customers.