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Newsletter: Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies
January 23, 2026

Newsletter: Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies

This post breaks down Mint’s “GPT articles” framework for boosting LLM visibility and shows, with real client data, that it doesn’t just increase brand mentions in tools like ChatGPT — it drives high-quality leads and real sales opportunities. The takeaway: targeting the right BOFU prompts through LLM-optimised content is now a powerful new customer acquisition channel, especially for early-stage companies.

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Top Fintech Companies in the UK

April 13, 2023

Top Fintech Companies in the UK

What are the top Fintech companies in the UK?

I break down 8 companies that are pushing the boundaries of the Fintech scene in the UK.

Building a B2B Content Marketing Strategy: Interview with a Fellow Content Marketer

April 13, 2023

Building a B2B Content Marketing Strategy: Interview with a Fellow Content Marketer

5 Best Neobanks That Are Doing Things Differently

April 12, 2023

5 Best Neobanks That Are Doing Things Differently

Another neobank? Really?

In this article I make the case that actually, there aren’t enough neobanks. Here are 5 neobanks who are doing things differently!

Fintech Content Marketing: Everything You Need to Know

April 11, 2023

Fintech Content Marketing: Everything You Need to Know

Content marketing is the art of attracting customers rather than chasing them.

For fintech companies, content marketing is one of the best approaches to acquiring customers organically.

Not sure where to start? This post is for you.

Top Fintech Content Writers (And How to Hire One)

April 7, 2023

Top Fintech Content Writers (And How to Hire One)

There are hundreds of freelance content writers out there — how do you know who will be a good fit? We’ve put together a list of the top fintech content writers, along with some tips on how to hire excellent writers.

The Content Tower of Pisa: Why Fintech Content Programmes Fail

March 30, 2023

The Content Tower of Pisa: Why Fintech Content Programmes Fail

Only a handful of B2B fintech companies do great content. Why is that?

In this article, we dive into the four main pitfalls fintech marketers fall into when it comes to content, and how to solve for them.

Case Study: Helping Jeeves Create Content That Raises Awareness and Brings in Leads

March 21, 2023

Case Study: Helping Jeeves Create Content That Raises Awareness and Brings in Leads

As a VC backed, fast growing company, Jeeves needed a content partner that could help create content for the entire marketing funnel, raise awareness for the Jeeves product and bring in qualified leads.

Here’s how we helped them achieve those results with content marketing.

How Fintechs Make Money (6 Revenue Models Explained)

March 15, 2023

How Fintechs Make Money (6 Revenue Models Explained)

Are you sure you understand how Fintechs make money?

It took me a while. And actually, there are several revenue models Fintechs can use. Here are 6…

Why I Joined Mint Studios: Michelle Maiellaro

March 9, 2023

Why I Joined Mint Studios: Michelle Maiellaro

Michelle Maiellaro, Content Strategist at Mint Studios, tells us why she joined Mint Studios and what she currently does there.