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At this moment, do you know how many leads and sales your website blog brings? If the answer is no, it probably means you could be doing a lot more with your blog.

In this article we break down the huge opportunity for payment companies that implement content marketing correctly.

As the founder of a content marketing agency, I believe AI copywriting tools are one of the best things to happen to the content marketing industry in a while. I might even go as far as to say for the writing industry as a whole.

In this article I explain the issues I’ve noticed over the years of working in this industry, and why based on those, AI copywriting tools could be a win for content marketers.

To many in the content marketing space, content briefs are an indispensable part of content marketing.

What if we told you: the content brief is actually what’s standing in the way between the writer and a great article.

We’ll dive into why we think content briefs are a step in the wrong direction, and what we do instead.

When we talk to high ticket B2B payment companies with large sales teams, they are often sceptical of the power of content. 

They don’t believe that CTOs, founders and product managers are doing research on Google, scrolling through LinkedIn or reading blog posts. They don’t believe that content could ever replace a sales team or make a significant difference to their lead to close conversion rate.

This story is for these people. In this story, you’ll see how Tilled, a B2B payment facilitation company got 75% of their leads inbound their first year, with an astounding 59% deal to close rate. All with content.

The content manifesto for fintech companies.

1. We will write for our audience
2. Our content will be based on expertise
3. Our content strategy will be based on customer research, not competitors’ rankings

And more…

Based on our experience helping fintech companies get customers with content, we’ve seen what works and what doesn’t. We’ve also noticed some common mistakes that fintech marketers make.

Right now, as an in-house fintech marketer, you’re likely preoccupied by:

• Marketing budgets being cut
• Fewer resources and not enough bandwidth to do what you want
• Pressure from the leadership team to hit certain KPIs

With a revenue-focused B2B blog, you can:

• Continue to publish blog content (therefore keeping budgets and resources at around the same level)

• Start getting results more quickly, and keep the higher ups who are focused on leads and revenue happy.

We worked with Parpera for over six months, and within that time, our blog content via Parpera’s website was more cost effective for acquiring customer leads than website directed ads.

In this case study we break down the results we achieved for Parpera, as well as a step by step (with screenshots) of how we did it.

One of the common content objections in the financial B2B and enterprise space is that SEO and content cannot bring in qualified leads.

Some marketers believe the website blog is for brand awareness, product or company announcements. They might say it’s for marketing and nurturing leads, not for converting people.

In this article, we want to show that based on our experience, this doesn’t seem to be strictly true.