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Newsletter: Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies
This post breaks down Mint’s “GPT articles” framework for boosting LLM visibility and shows, with real client data, that it doesn’t just increase brand mentions in tools like ChatGPT — it drives high-quality leads and real sales opportunities. The takeaway: targeting the right BOFU prompts through LLM-optimised content is now a powerful new customer acquisition channel, especially for early-stage companies.
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March 7, 2023
Why You Should Write About Your Competitors as a Fintech Company
A lot of fintech companies are uncomfortable with writing about their competitors.
And yet, writing about your competitors is one of the highest converting types of content you can create.
In this post, we argue why it makes sense to write about competitors, how to do it in a way that gets the right results, and some examples of well-performing competitor posts.
