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Podcast: What Gets Your Fintech Ignored by Comparison Sites | Zak Ali, U.S. General Manager at Finder
August 28, 2026

Podcast: What Gets Your Fintech Ignored by Comparison Sites | Zak Ali, U.S. General Manager at Finder

Discover why comparison sites ignore fintech pitches and how to stand out, win placements, and turn affiliate clicks into customers.

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Low Volume, High ROI Keywords: Why You Should Include Them in Your Content Strategy

March 27, 2024

Low Volume, High ROI Keywords: Why You Should Include Them in Your Content Strategy

Many marketers target keywords based on high search volume. But this doesn’t always translate to sales. If your objective is conversions, then targeting low volume, high ROI keywords should be part of your strategy.