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Newsletter: Want content that people trust? Interview your experts
November 7, 2025

Newsletter: Want content that people trust? Interview your experts

In a world drowning in generic AI content, the edge comes from real voices. That’s why Mint creates content powered by expert interviews — the kind that adds depth, builds credibility, and actually converts.

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Are Content Briefs the Spawn of Satan?

January 17, 2023

Are Content Briefs the Spawn of Satan?

To many in the content marketing space, content briefs are an indispensable part of content marketing.

What if we told you: the content brief is actually what’s standing in the way between the writer and a great article.

We’ll dive into why we think content briefs are a step in the wrong direction, and what we do instead.