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What Does AI Mode Mean For Your Marketing (And What Can You Do To Adapt?)
AI Mode was launched earlier in 2025 and it's clear that this will eventually be the default search experience. What does that mean for marketers? What can you do to prepare? I explore these key questions and more in this article.
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January 19, 2022
Why We Believe Hiring Freelance Writers Doesn't Work for Most Companies
Writing for a company — in other words, content marketing — is different from writing for a personal blog, a publication, or a newsletter.
Why? Because the incentives are different. A company needs to acquire and retain customers to use a product or a service. And if a company is investing in content, they will want to see an ROI.
In this article, I want to explain why — based on my own experience and experiments in content marketing — hiring freelance writers as a company might not always be the right model.
