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Podcast: What Sales Actually Wants From Marketing (A Fintech Salesperson's Perspective) | Cristina Ciaravalli, Founder & CEO at Valli Ventures
April 22, 2026

Podcast: What Sales Actually Wants From Marketing (A Fintech Salesperson's Perspective) | Cristina Ciaravalli, Founder & CEO at Valli Ventures

What does sales actually want from marketing in fintech? Learn how to align teams, improve messaging, and drive real pipeline from a sales perspective.

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Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies

December 18, 2025

Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies

Based on GPT articles and our experiments, read how about how an increase in LLM visibility leads to an increase in inbound customers.

Newsletter: How can marketers use AI effectively to create better content?

December 5, 2025

Newsletter: How can marketers use AI effectively to create better content?

While AI can speed up content creation, over-reliance risks producing generic, inaccurate, or shallow material, especially in regulated sectors like fintech. He recommends using AI strategically, such as through custom GPTs, SEO integration, and formatting support, to enhance content without compromising accuracy or brand trust.

Top 15 Fintech Newsletters (Updated 2026)

December 5, 2025

Top 15 Fintech Newsletters (Updated 2026)

There’s a lot of fintech newsletters to choose from, and a lot of articles listing the top fintech newsletters. But many of them focus on listing fintech newsletters that just cover the recent news or funding announcements. Here’s a list of fintech newsletters that also includes deep dives.

Newsletter: Clicks are decreasing, should we be worried?

November 24, 2025

Newsletter: Clicks are decreasing, should we be worried?

Organic clicks are falling across the board thanks to AI Overviews, but it’s not a crisis. It’s a signal that traffic is no longer the KPI that matters. The brands winning now are the ones shifting their focus to conversions, attribution, and real revenue impact.

Best Fintech and Financial Services Marketing Agencies [2026]

November 21, 2025

Best Fintech and Financial Services Marketing Agencies [2026]

What are the top fintech and financial services marketing agencies? We’ve put a list of the best in this industry, along with some tips on how to evaluate them.

Newsletter: Want content that people trust? Interview your experts

November 7, 2025

Newsletter: Want content that people trust? Interview your experts

In a world drowning in generic AI content, the edge comes from real voices. That’s why Mint creates content powered by expert interviews — the kind that adds depth, builds credibility, and actually converts.

Case Study: How Content Helped Yapily Achieve 2.8x Growth in Organic Inbound Website Leads

November 7, 2025

Case Study: How Content Helped Yapily Achieve 2.8x Growth in Organic Inbound Website Leads

Learn how we helped Yapily achieve a 2.8x increase in organic inbound leads and rank for 94% of key buying keywords — and how a bottom-of-funnel, expert-led content strategy made it happen.

How Fintechs Do Content: Volt and the Power of Truthtelling Content

October 28, 2025

How Fintechs Do Content: Volt and the Power of Truthtelling Content

Volt is reshaping fintech marketing by trading hype for honesty. Under ex-journalist Charlie Gilbert’s lead, the brand champions clear, story-led, and “selfless” content that informs rather than sells—building trust, brand recall, and credibility in the crowded world of open banking.

Newsletter: Want LLMs to recommend your brand? Here's what we've found works

October 24, 2025

Newsletter: Want LLMs to recommend your brand? Here's what we've found works

Our GPT articles are driving real results: clients have seen visibility jump from 5.8% → 34%+, 67% brand growth, and even more inbound leads — all by creating short, targeted content for LLM prompts. Check out our full guide to see how it works: “Want LLMs to Recommend Your Brand? Here's What We've Found Works: GPT Articles”.