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What Good BOFU Content Looks Like (And Tips on Creating it)  
July 27, 2025

What Good BOFU Content Looks Like (And Tips on Creating it)  

Mint Studios’ content strategist Elliot McGuire shares how to create BOFU content that converts, with real examples and actionable tips.

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Best 15 Fintech Podcasts to Bookmark and Listen to in 2025

October 17, 2024

Best 15 Fintech Podcasts to Bookmark and Listen to in 2025

What are the top fintech podcasts to listen to? We’ve put together a list of the best ones that are still publishing in 2024.

Top 15 Fintech PR Agencies (Based on Recommendations)

October 10, 2024

Top 15 Fintech PR Agencies (Based on Recommendations)

What are the top fintech PR agencies? We’ve put together a list of 14 fintech agencies based on a thread in our fintech marketing Slack group.

Is SEO Still Relevant in 2025? How to Adapt to AI Trends in Search

October 4, 2024

Is SEO Still Relevant in 2025? How to Adapt to AI Trends in Search

Will people still use Google in a few years? Do you need to be changing your SEO strategy? We address these questions and a lot more in this piece on the future of SEO in 2025.

How Fintech Companies Do Content: Unit's Trust-Building Payments Content

September 30, 2024

How Fintech Companies Do Content: Unit's Trust-Building Payments Content

In this content case study, we look at how financial infrastructure platform Unit creates advanced, technical content and the role it plays in their marketing strategy

Content Marketing for Banks: What You Need to Know

September 12, 2024

Content Marketing for Banks: What You Need to Know

What’s unique about doing content marketing for a bank? What’s the best way to get started? We cover all these topics along with examples of banks doing a good job with their content.

Why We Changed Our Agency Framework (And How It Brings Better Results)

September 2, 2024

Why We Changed Our Agency Framework (And How It Brings Better Results)

Mint Studios now does Google Ads! In this article we explain why our framework has changed and why we now believe it's essential for content marketing teams to work closely with PPC teams.

Technical Content Marketing: How to Succeed

August 22, 2024

Technical Content Marketing: How to Succeed

Technical content marketing is different from regular content marketing. The audience is different, the writing process needs to be more thorough and you need to be comfortable getting into the technical details of a product. We go through a process to succeed with technical content marketing.

6 Examples of Fintech Content Marketing That Works

August 14, 2024

6 Examples of Fintech Content Marketing That Works

In this article, we want to cover six fintech companies that are doing content marketing that actually works.

We’re not just talking about nicely written content with fun graphics that bring in just traffic, we’re talking about content that actually generates customers (or in one case, employees).

Here, I break down six fintech companies doing a good job with their content and actually getting results from their efforts.

How to Make a Business Case for Content Marketing (With Examples)

August 6, 2024

How to Make a Business Case for Content Marketing (With Examples)

How can you build a business case for content marketing? We go through the three key elements to doing this successfully: BOFU content, conversion tracking and calculating the ROI of content marketing efforts.