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Newsletter: Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies
This post breaks down Mint’s “GPT articles” framework for boosting LLM visibility and shows, with real client data, that it doesn’t just increase brand mentions in tools like ChatGPT — it drives high-quality leads and real sales opportunities. The takeaway: targeting the right BOFU prompts through LLM-optimised content is now a powerful new customer acquisition channel, especially for early-stage companies.

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October 28, 2025
How Fintechs Do Content: Volt and the Power of Truthtelling Content
Volt is reshaping fintech marketing by trading hype for honesty. Under ex-journalist Charlie Gilbert’s lead, the brand champions clear, story-led, and “selfless” content that informs rather than sells—building trust, brand recall, and credibility in the crowded world of open banking.

Newsletter: Want LLMs to recommend your brand? Here's what we've found works
Our GPT articles are driving real results: clients have seen visibility jump from 5.8% → 34%+, 67% brand growth, and even more inbound leads — all by creating short, targeted content for LLM prompts. Check out our full guide to see how it works: “Want LLMs to Recommend Your Brand? Here's What We've Found Works: GPT Articles”.

October 4, 2025
Best Fintech Marketing Campaigns [Updated 2026]
If you look at lists of the best fintech marketing campaigns, most of them are from the year 2021, when fintech industry funding was at its highest and all the startups combined were valued at $3.5 trillion.
We’ve put together a list of top fintech marketing campaigns in 2023 and beyond!






![Top 25 Fintech Influencers [2026]](https://cdn.prod.website-files.com/6858767d6bc16879202db9b2/686827a21ca52dce99f17b90_influence.jpeg)
![Best Fintech Marketing Campaigns [Updated 2026]](https://cdn.prod.website-files.com/6858767d6bc16879202db9b2/686827c727acc9bb4f89a88f_fintech%2Bmarketing%2Bcampaign.png)


