Blog

Explore our latest posts

Stay updated with our expert content marketing articles.

New

Newsletter: Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies
January 23, 2026

Newsletter: Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies

This post breaks down Mint’s “GPT articles” framework for boosting LLM visibility and shows, with real client data, that it doesn’t just increase brand mentions in tools like ChatGPT — it drives high-quality leads and real sales opportunities. The takeaway: targeting the right BOFU prompts through LLM-optimised content is now a powerful new customer acquisition channel, especially for early-stage companies.

Browse all

How Fintechs Do Content: Volt and the Power of Truthtelling Content

October 28, 2025

How Fintechs Do Content: Volt and the Power of Truthtelling Content

Volt is reshaping fintech marketing by trading hype for honesty. Under ex-journalist Charlie Gilbert’s lead, the brand champions clear, story-led, and “selfless” content that informs rather than sells—building trust, brand recall, and credibility in the crowded world of open banking.

Newsletter: Want LLMs to recommend your brand? Here's what we've found works

October 24, 2025

Newsletter: Want LLMs to recommend your brand? Here's what we've found works

Our GPT articles are driving real results: clients have seen visibility jump from 5.8% → 34%+, 67% brand growth, and even more inbound leads — all by creating short, targeted content for LLM prompts. Check out our full guide to see how it works: “Want LLMs to Recommend Your Brand? Here's What We've Found Works: GPT Articles”.

SEO for Financial Services: What You Need to Know in 2026

October 23, 2025

SEO for Financial Services: What You Need to Know in 2026

We cover what makes SEO in financial services unique, as well as how to implement a SEO for financial services strategy that brings in the results.

Newsletter: Why your blogs might not be converting (and how to fix it)

October 13, 2025

Newsletter: Why your blogs might not be converting (and how to fix it)

Most blogs don’t convert because they shy away from showcasing the product—Mint Studios shows that clear, confident, and specific product content can triple conversions without changing rankings.

Top 25 Fintech Influencers [2026]

October 8, 2025

Top 25 Fintech Influencers [2026]

What are the top fintech influencers? We’ve put together a list of the top 25 in 2023, including well-known influencers as well as fintech thought leaders.

Best Fintech Marketing Campaigns [Updated 2026]

October 4, 2025

Best Fintech Marketing Campaigns [Updated 2026]

If you look at lists of the best fintech marketing campaigns, most of them are from the year 2021, when fintech industry funding was at its highest and all the startups combined were valued at $3.5 trillion.

We’ve put together a list of top fintech marketing campaigns in 2023 and beyond!

Want LLMs to Recommend Your Brand? Here's What We've Found Works: GPT Articles

October 3, 2025

Want LLMs to Recommend Your Brand? Here's What We've Found Works: GPT Articles

Want LLMs to recommend your brand? We've found the best strategy to improve LLM visibility is GPT articles. We explain what they are and the results we've achieved in this post.

Newsletter: What content really moves the needle in high-stakes B2B marketing?

October 1, 2025

Newsletter: What content really moves the needle in high-stakes B2B marketing?

In this newsletter, we observe Enfuce's marketing strategy which focuses on building long-term trust through expert content with decade-long commitment.

Best 15 Fintech Podcasts to Bookmark and Listen to in 2026

September 19, 2025

Best 15 Fintech Podcasts to Bookmark and Listen to in 2026

What are the top fintech podcasts to listen to? We’ve put together a list of the best ones that are still publishing in 2024.