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If you’re doing research online about content marketing for financial services, you’ll see a lot of articles talk about “topic clusters”, creating fictional buyer personas and raising brand awareness.

But few will talk about how to create content that generates business value. That’s what we discuss in this article.

In this article, we’ll dive into why not understanding the readers’ pain points leads to bad content, and some tips on how to work with a writer to ensure your content speaks to your customers’ pain points.

If you’re doing research on lead generation for your fintech company, it’s likely you’re looking for inspiration on how other fintech startups have generated leads and examples of tactics that work.

In this piece, we go through fintech lead generation campaigns that worked, as well as one specific strategy that works.

A lot of content marketers believe you should never write about your product in your content.

But in this article we argue that you often need to write about your product to explain a concept, to establish credibility and to acquire customers.

We then offer a guide on how to write product in your content that helps with conversions.

Digital marketing and fintech: in this article we walk through the different channels you should be testing, and how to make sure you get content marketing right.

Every time you Google something, read a recipe, follow a how-to guide, you’re probably frustrated with the quality of the content you read. Why is that? Why is it so hard to find good writing?  In this article, I explore four reasons why I believe it’s so hard to find good online writers.

Bringing in a high number of SQLs doesn’t mean anything if they’re all low quality.

How can you track the quality of the leads you’re bringing in? In this article, we break down why Hubspot is a content marketer’s best friend, and which reports to use to track lead quality.

Every company we talk to says that their eventual goal is to be seen as a thought leader in the space.

Can you achieve that with content marketing? What type of thought leadership are they really looking for? We explore this topic in more detail in this article.

Financial services marketing is different to other industries. In financial services, education, compliance and trust play a key role in your marketing.

In this article we cover how financial services marketers can use content marketing to help get results.