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What Does AI Mode Mean For Your Marketing (And What Can You Do To Adapt?)
August 7, 2025

What Does AI Mode Mean For Your Marketing (And What Can You Do To Adapt?)

AI Mode was launched earlier in 2025 and it's clear that this will eventually be the default search experience. What does that mean for marketers? What can you do to prepare? I explore these key questions and more in this article.

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Top Fintech Content Writers (And How to Hire One)

April 7, 2023

Top Fintech Content Writers (And How to Hire One)

There are hundreds of freelance content writers out there — how do you know who will be a good fit? We’ve put together a list of the top fintech content writers, along with some tips on how to hire excellent writers.

The Content Tower of Pisa: Why Fintech Content Programmes Fail

March 30, 2023

The Content Tower of Pisa: Why Fintech Content Programmes Fail

Only a handful of B2B fintech companies do great content. Why is that?

In this article, we dive into the four main pitfalls fintech marketers fall into when it comes to content, and how to solve for them.

Case Study: Creating Content That Raises Awareness and Brings in Leads

March 21, 2023

Case Study: Creating Content That Raises Awareness and Brings in Leads

As a VC backed, fast growing company, Jeeves needed a content partner that could help create content for the entire marketing funnel, raise awareness for the Jeeves product and bring in qualified leads.

Here’s how we helped them achieve those results with content marketing.

How Fintechs Make Money (6 Revenue Models Explained)

March 15, 2023

How Fintechs Make Money (6 Revenue Models Explained)

Are you sure you understand how Fintechs make money?

It took me a while. And actually, there are several revenue models Fintechs can use. Here are 6…

Why I Joined Mint Studios: Michelle Maiellaro

March 9, 2023

Why I Joined Mint Studios: Michelle Maiellaro

Michelle Maiellaro, Content Strategist at Mint Studios, tells us why she joined Mint Studios and what she currently does there.

Why You Should Write About Your Competitors as a Fintech Company

March 7, 2023

Why You Should Write About Your Competitors as a Fintech Company

A lot of fintech companies are uncomfortable with writing about their competitors.

And yet, writing about your competitors is one of the highest converting types of content you can create.

In this post, we argue why it makes sense to write about competitors, how to do it in a way that gets the right results, and some examples of well-performing competitor posts.

Case Study: How We Helped Zai Gain Multiple SQLs Per Month with Content

February 21, 2023

Case Study: How We Helped Zai Gain Multiple SQLs Per Month with Content

Zai helps companies with complex payments. With our content framework, we used Bottom of the Funnel content to help them generate multiple SQLs worth $100,000+. Here’s how.

Inbound Marketing for Fintech Companies: How to Create a Strategy that Brings in Leads and Customers

February 7, 2023

Inbound Marketing for Fintech Companies: How to Create a Strategy that Brings in Leads and Customers

In this article, we’ll focus on a very specific inbound marketing strategy that will help bring leads and new customers to your fintech company — while also building your brand, and helping you pursue your mission of financially educating your readers.

Most Fintech Companies are Underusing their Blog. Here's How to Get a Better ROI on Your Blog

February 7, 2023

Most Fintech Companies are Underusing their Blog. Here's How to Get a Better ROI on Your Blog

Most fintech companies – most companies, really – underuse their blog.

But if done correctly, it can even be your primary driver for growth, recruitment and branding. It can help you acquire customers, position yourself as an expert and help advance your mission of financial education.

Here’s how.