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Bringing in a high number of SQLs doesn’t mean anything if they’re all low quality.

How can you track the quality of the leads you’re bringing in? In this article, we break down why Hubspot is a content marketer’s best friend, and which reports to use to track lead quality.

Every company we talk to says that their eventual goal is to be seen as a thought leader in the space.

Can you achieve that with content marketing? What type of thought leadership are they really looking for? We explore this topic in more detail in this article.

Financial services marketing is different to other industries. In financial services, education, compliance and trust play a key role in your marketing.

In this article we cover how financial services marketers can use content marketing to help get results.

In this article, my goal is to show you one specific strategy to generate leads for financial products that is proven to work: content marketing.

And no, that doesn’t mean writing and publishing articles like “top ways to budget” and “what is a payment gateway” blog posts, don’t worry, it’s more than that.

I’ll show you how to use content and SEO to generate leads and customers for your financial products.

My mission at Mint Studios is the following:

“To help fintech companies grow and reach more customers with educational and empowering content, so they can fulfill their purpose of democratising finance.”

In this post, I cover the different reasons why fintech companies need marketing and our mission with the Market Like a Fintech podcast.

One of the key challenges with implementing a content marketing and SEO programme is how long it can take to see results.

In this article, we attempt to answer the question “how long does it take to see results with content marketing?” with real examples of work we’ve done with clients.

What are some of the top B2B Fintech marketing tactics?

I dive into what B2B Fintech marketing is, some top tactics and examples of B2B Fintechs making their marketing work.

What is Fintech marketing all about? Why is it different to other kinds of marketing? And how can a Fintech stand out in an ever more crowded market?

I chat with Hakon, CCO of Capdesk, to see what Fintech marketing tactics he says worked for Pleo and Capdesk.

When it comes to publishing content and navigating compliance, most people’s advice is something along the lines of “make sure to get compliance involved” – and that’s where it ends. 

But how do you get them involved? Where do you start? How do you ensure a collaborative review process?

In this article we go through a process that works along with some tips on how to navigate compliance and content as a financial marketer.