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Want LLMs to recommend your brand? We've found the best strategy to improve LLM visibility is GPT articles. We explain what they are and the results we've achieved in this post.

In this newsletter, we observe Enfuce's marketing strategy which focuses on building long-term trust through expert content with decade-long commitment.

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Learn why Katie Norris joined Mint and what she enjoys about working here!

In this newsletter, Elliot breaks down if SEO best practices alone drive LLM visibility, sharing lessons learned and a case study from Yapily.

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Learn how Enfuce builds trust and wins long-term fintech partnerships by leveraging internal experts, video, and human-first content to stand out in a crowded market.

In this newsletter, Araminta breaks down what she's found works when talking to leadership about content.

Joana Rocha discusses marketing attribution, account-based strategy, sales alignment, content creation, HockeyStack, and building a fulfilling tech career.

In this Mint Studios newsletter, we explore whether it is possible to influence LLM visibility, and how.

AI Mode was launched earlier in 2025 and it's clear that this will eventually be the default search experience. What does that mean for marketers? What can you do to prepare? I explore these key questions and more in this article.