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What Good BOFU Content Looks Like (And Tips on Creating it)  
July 27, 2025

What Good BOFU Content Looks Like (And Tips on Creating it)  

Mint Studios’ content strategist Elliot McGuire shares how to create BOFU content that converts, with real examples and actionable tips.

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How to Navigate Compliance and Content Creation as a Financial Marketer

April 27, 2023

How to Navigate Compliance and Content Creation as a Financial Marketer

When it comes to publishing content and navigating compliance, most people’s advice is something along the lines of “make sure to get compliance involved” – and that’s where it ends. 

But how do you get them involved? Where do you start? How do you ensure a collaborative review process?

In this article we go through a process that works along with some tips on how to navigate compliance and content as a financial marketer.

9 Fintech Companies That Are Doing Social Media Right

April 26, 2023

9 Fintech Companies That Are Doing Social Media Right

The truth is, social media marketing is difficult.

Here are 9 Fintech social media accounts that do a great job of making the most of social media platforms.

8 Fintech Copywriting Tips

April 20, 2023

8 Fintech Copywriting Tips

In what way is copywriting different in the fintech industry?

In this post, we cover 8 copywriting tips for those working in the fintech industry.

Fintech Marketing Strategy: 6 Examples For Inspiration

April 17, 2023

Fintech Marketing Strategy: 6 Examples For Inspiration

If you’re doing research on fintech marketing strategy, it’s likely that you’re either looking for inspiration and guidance on where to get started.

We break down 6 examples of fintech companies that have done an excellent job on their fintech marketing.

Top Fintech Companies in the UK

April 13, 2023

Top Fintech Companies in the UK

What are the top Fintech companies in the UK?

I break down 8 companies that are pushing the boundaries of the Fintech scene in the UK.

Building a B2B Content Marketing Strategy: Interview with a Fellow Content Marketer

April 13, 2023

Building a B2B Content Marketing Strategy: Interview with a Fellow Content Marketer

5 Best Neobanks That Are Doing Things Differently

April 12, 2023

5 Best Neobanks That Are Doing Things Differently

Another neobank? Really?

In this article I make the case that actually, there aren’t enough neobanks. Here are 5 neobanks who are doing things differently!

Fintech Content Marketing: Everything You Need to Know

April 11, 2023

Fintech Content Marketing: Everything You Need to Know

Content marketing is the art of attracting customers rather than chasing them.

For fintech companies, content marketing is one of the best approaches to acquiring customers organically.

Not sure where to start? This post is for you.

Top Fintech Content Writers (And How to Hire One)

April 7, 2023

Top Fintech Content Writers (And How to Hire One)

There are hundreds of freelance content writers out there — how do you know who will be a good fit? We’ve put together a list of the top fintech content writers, along with some tips on how to hire excellent writers.