Resources

Marketing Graphics Vault

Feel free to download these images and use them when making a case for content!

Content marketing & SEO vs paid ads over time

Content marketing & SEO vs paid ads over time

Start with BOFU content, not TOFU

Start with BOFU content, not TOFU

What type of results to expect, paid ads vs content marketing & SEO

What type of results to expect, paid ads vs content marketing & SEO

Different types of marketing at each stage of the buyer journey

Different types of marketing at each stage of the buyer journey

Content maturity model

Content maturity model

Decision maker, rational vs emotional needs

Decision maker, rational vs emotional needs

Blog

What’s new in content and financial services

What Good BOFU Content Looks Like (And Tips on Creating it)  
July 27, 2025

What Good BOFU Content Looks Like (And Tips on Creating it)  

Mint Studios’ content strategist Elliot McGuire shares how to create BOFU content that converts, with real examples and actionable tips.

Top Insurance Marketing Agencies In 2025
July 27, 2025

Top Insurance Marketing Agencies In 2025

Read about the top insurance marketing agencies and how to evaluate which is the best fit for your company.

How to Create Content that Speaks to Your Customers' Pain Points
September 1, 2023

How to Create Content that Speaks to Your Customers' Pain Points

In this article, we’ll dive into why not understanding the readers’ pain points leads to bad content, and some tips on how to work with a writer to ensure your content speaks to your customers’ pain points.

SEO for Financial Services: What You Need to Know in 2025
April 21, 2025

SEO for Financial Services: What You Need to Know in 2025

We cover what makes SEO in financial services unique, as well as how to implement a SEO for financial services strategy that brings in the results.

Case Study: How Content Helped a Niche Financial Company Grow Website Inbound Enquiries by 58%
June 5, 2025

Case Study: How Content Helped a Niche Financial Company Grow Website Inbound Enquiries by 58%

Learn how we helped a niche financial player, Fintel Connect, increase inbound enquiries to the website with Bottom of the Funnel content.

How to Measure the Impact of Content Marketing in a Fragmented SEO Landscape
May 29, 2025

How to Measure the Impact of Content Marketing in a Fragmented SEO Landscape

With AI search and AI Overviews, traffic is down — and it’s no longer a good way to track the success of content. What’s a better way? Conversions. In this article we break down how to track conversions from content.

How Fintech Companies do Content: Galileo's Enterprise-Focused Content
June 25, 2025

How Fintech Companies do Content: Galileo's Enterprise-Focused Content

Learn how Galileo uses enterprise content to reach its customers.

How Leading Companies Do Content: How Trulioo Uses Content to Position Itself As the Trusted Expert
April 30, 2025

How Leading Companies Do Content: How Trulioo Uses Content to Position Itself As the Trusted Expert

In this content case study, we look at how identity verification company Trulioo uses content to position itself as a trusted expert.

Best Fintech SEO Agencies (Updated 2025)
April 16, 2025

Best Fintech SEO Agencies (Updated 2025)

What’s the best fintech SEO agency? We’ve put together a list of top agencies, as well as what to look for when picking the best fit for your company.