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While AI can speed up content creation, over-reliance risks producing generic, inaccurate, or shallow material, especially in regulated sectors like fintech. He recommends using AI strategically, such as through custom GPTs, SEO integration, and formatting support, to enhance content without compromising accuracy or brand trust.

Organic clicks are falling across the board thanks to AI Overviews, but it’s not a crisis. It’s a signal that traffic is no longer the KPI that matters. The brands winning now are the ones shifting their focus to conversions, attribution, and real revenue impact.

In a world drowning in generic AI content, the edge comes from real voices. That’s why Mint creates content powered by expert interviews — the kind that adds depth, builds credibility, and actually converts.

Learn how we helped Yapily achieve a 2.8x increase in organic inbound leads and rank for 94% of key buying keywords — and how a bottom-of-funnel, expert-led content strategy made it happen.

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Volt is reshaping fintech marketing by trading hype for honesty. Under ex-journalist Charlie Gilbert’s lead, the brand champions clear, story-led, and “selfless” content that informs rather than sells—building trust, brand recall, and credibility in the crowded world of open banking.

Our GPT articles are driving real results: clients have seen visibility jump from 5.8% → 34%+, 67% brand growth, and even more inbound leads — all by creating short, targeted content for LLM prompts. Check out our full guide to see how it works: “Want LLMs to Recommend Your Brand? Here's What We've Found Works: GPT Articles”.

Most blogs don’t convert because they shy away from showcasing the product—Mint Studios shows that clear, confident, and specific product content can triple conversions without changing rankings.

Want LLMs to recommend your brand? We've found the best strategy to improve LLM visibility is GPT articles. We explain what they are and the results we've achieved in this post.

In this newsletter, we observe Enfuce's marketing strategy which focuses on building long-term trust through expert content with decade-long commitment.

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