Resources

Marketing Graphics Vault

Feel free to download these images and use them when making a case for content!

Stages of buyer journey

Stages of buyer journey

Where product marketing sits

Where product marketing sits

Future job of decision makers

Future job of decision makers

Blog

What’s new in content and financial services

Podcast: How to Turn Events Into a Revenue Engine (Not Just Leads) | Kate Young, Sr Event Marketing Manager at Middesk
April 15, 2026

Podcast: How to Turn Events Into a Revenue Engine (Not Just Leads) | Kate Young, Sr Event Marketing Manager at Middesk

Learn how to turn fintech events into real revenue. Kate Young shares how to build an event strategy, map events across the funnel, and maximize ROI beyond leads.

Newsletter: How to bring in more leads from your existing blogs
April 3, 2026

Newsletter: How to bring in more leads from your existing blogs

Most blogs don’t fail. They just never get optimized. Learn how to turn your existing blog content into a steady stream of high-intent leads with simple, proven fixes that actually convert.

Case Study: How this Fintech’s SQLs From the Blog Grew by 466%
April 1, 2026

Case Study: How this Fintech’s SQLs From the Blog Grew by 466%

Learn how we helped this payment company grow their SQLs from the blog by 466%, grow overall leads via the blog by 338.5% and how the blog became such a huge influencer for organic leads

Podcast: Building a Fintech Marketing Team: From Startup Lead Gen to Enterprise GTM | Michael Treacy, Director of Marketing and Business Development at OpenPayd
March 25, 2026

Podcast: Building a Fintech Marketing Team: From Startup Lead Gen to Enterprise GTM | Michael Treacy, Director of Marketing and Business Development at OpenPayd

Learn how to build a fintech marketing team that scales from startup lead generation to enterprise GTM. Insights on structure, ABM, and revenue-driven growth.

Newsletter: Why so many content agencies are glorified writing services (and why they are at risk with AI)
March 20, 2026

Newsletter: Why so many content agencies are glorified writing services (and why they are at risk with AI)

Most content agencies are glorified writing services focused on traffic, not conversions. Here's why that model is broken and what to look for instead.

Newsletter: Website not ready for SEO? Prioritise LLM visibility instead
March 6, 2026

Newsletter: Website not ready for SEO? Prioritise LLM visibility instead

Low domain authority killing your SEO results? Learn how prioritizing LLM visibility can generate inbound leads faster while your site matures.

Newsletter: Does article length affect conversion rates? Here’s what our data says
March 5, 2026

Newsletter: Does article length affect conversion rates? Here’s what our data says

We compared 3,500-word articles against 1,300-word ones. The results are clear: longer content drives lower bounce rates, more time on page, and higher conversions.

Podcast: What CEOs Actually Want From Marketing | Patrick Huynh, CEO at Fiska
February 25, 2026

Podcast: What CEOs Actually Want From Marketing | Patrick Huynh, CEO at Fiska

Learn about how CEOs and executive actually think about marketing and how to best communicate with them as a marketer.

Does article length affect conversion rates? Here’s what our data says
February 16, 2026

Does article length affect conversion rates? Here’s what our data says

Does word count matter when creating SEO articles? Turns out, yes. Longer seems to do better and here's why.