Blog
What’s new in content and financial services
October 28, 2025
How Fintechs Do Content: Volt and the Power of Truthtelling Content
Volt is reshaping fintech marketing by trading hype for honesty. Under ex-journalist Charlie Gilbert’s lead, the brand champions clear, story-led, and “selfless” content that informs rather than sells—building trust, brand recall, and credibility in the crowded world of open banking.

Newsletter: Want LLMs to recommend your brand? Here's what we've found works
Our GPT articles are driving real results: clients have seen visibility jump from 5.8% → 34%+, 67% brand growth, and even more inbound leads — all by creating short, targeted content for LLM prompts. Check out our full guide to see how it works: “Want LLMs to Recommend Your Brand? Here's What We've Found Works: GPT Articles”.












