Resources

Marketing Graphics Vault

Feel free to download these images and use them when making a case for content!

Stages of buyer journey

Stages of buyer journey

Where product marketing sits

Where product marketing sits

Future job of decision makers

Future job of decision makers

Blog

What’s new in content and financial services

Newsletter: How improving LLM visibility can create pipeline (with a real example)
July 24, 2026

Newsletter: How improving LLM visibility can create pipeline (with a real example)

See how one fintech grew LLM visibility from 4% to 53%, generated more high-value leads, and turned AI mentions into measurable pipeline.

Case Study: How We Increased LLM Leads for Fiska by Over 360% 
July 21, 2026

Case Study: How We Increased LLM Leads for Fiska by Over 360% 

See how Fiska grew LLM visibility from 4% to 53%, increased AI-sourced leads by 360%, and turned ChatGPT visibility into six-figure pipeline.

Podcast: How to Get Your CFO to Fund Brand Without Asking Them to “Just Trust Marketing” | Megan Bowen, Owner & CEO at Refine Labs
July 22, 2026

Podcast: How to Get Your CFO to Fund Brand Without Asking Them to “Just Trust Marketing” | Megan Bowen, Owner & CEO at Refine Labs

Megan Bowen explains how B2B fintech marketers can prove ROI, secure brand budget, improve pipeline, and use AI without losing strategic judgment.

Podcast: The T-Shaped Marketer: How to Know If Product Marketing Is Your Special Sauce | Bryan McCarty, Product & Marketing Leader at Lead
July 8, 2026

Podcast: The T-Shaped Marketer: How to Know If Product Marketing Is Your Special Sauce | Bryan McCarty, Product & Marketing Leader at Lead

Bryan McCarty shares how to know if product marketing is your special sauce, plus lessons on messaging, PRDs, launches, AI, and fintech docs.

Newsletter: Here’s an effective AI workflow to make sure your content is never out of date
July 10, 2026

Newsletter: Here’s an effective AI workflow to make sure your content is never out of date

Discover an AI content update workflow that finds outdated pages, fixes broken links, refreshes messaging, and helps protect rankings and visibility.

Podcast: Public.com's Strategy For Moving Upmarket Without Losing Younger Investors | Zach Dioneda, VP Brand Marketing at Public.com
June 25, 2026

Podcast: Public.com's Strategy For Moving Upmarket Without Losing Younger Investors | Zach Dioneda, VP Brand Marketing at Public.com

Public.com’s Zach Dioneda shares how the fintech brand moved upmarket, built trust with serious investors, and used AI without losing its modern edge.

Newsletter: Are self-promotional listicles ruining your SEO?
June 26, 2026

Newsletter: Are self-promotional listicles ruining your SEO?

Self-promotional listicles aren’t bad for SEO. Learn why low-quality content gets punished and how to write listicles Google can trust.

Newsletter: What a 7-figure content pipeline actually looks like
June 12, 2026

Newsletter: What a 7-figure content pipeline actually looks like

See how a niche fintech company built a 7-figure content pipeline with BOFU content, expert insights, and buyer-intent SEO that drives leads.

Podcast: How to Design Fintech Conference Booths That Attract Buyers and Accelerate Deals | Rachel Verrill, Field Marketing Manager at Taktile
June 10, 2026

Podcast: How to Design Fintech Conference Booths That Attract Buyers and Accelerate Deals | Rachel Verrill, Field Marketing Manager at Taktile

Taktile’s Rachel Verrill shares how fintech conference booths can attract buyers, spark better conversations, and turn event spend into pipeline.