Explore our latest posts

To prove content is really driving revenue, look beyond traffic and track four signals: rankings for buying-intent keywords, lead volume and quality, and whether your content is cited by LLMs like ChatGPT. Together, these show whether your content is influencing real buying decisions and pipeline, not just awareness.

This case study shows how Yapily, a niche B2B open-banking fintech, nearly tripled (2.8x) its organic inbound leads by focusing on bottom-of-the-funnel “money keywords,” optimising existing content, and implementing robust lead attribution. It proves that even highly specialised fintechs can drive high-quality, measurable growth through strategic SEO and content.

Based on GPT articles and our experiments, read how about how an increase in LLM visibility leads to an increase in inbound customers.

‍

While AI can speed up content creation, over-reliance risks producing generic, inaccurate, or shallow material, especially in regulated sectors like fintech. He recommends using AI strategically, such as through custom GPTs, SEO integration, and formatting support, to enhance content without compromising accuracy or brand trust.

There’s a lot of fintech newsletters to choose from, and a lot of articles listing the top fintech newsletters. But many of them focus on listing fintech newsletters that just cover the recent news or funding announcements. Here’s a list of fintech newsletters that also includes deep dives.

Organic clicks are falling across the board thanks to AI Overviews, but it’s not a crisis. It’s a signal that traffic is no longer the KPI that matters. The brands winning now are the ones shifting their focus to conversions, attribution, and real revenue impact.

What are the top fintech and financial services marketing agencies? We’ve put a list of the best in this industry, along with some tips on how to evaluate them.

In a world drowning in generic AI content, the edge comes from real voices. That’s why Mint creates content powered by expert interviews — the kind that adds depth, builds credibility, and actually converts.

Learn how we helped Yapily achieve a 2.8x increase in organic inbound leads and rank for 94% of key buying keywords — and how a bottom-of-funnel, expert-led content strategy made it happen.

‍