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In this newsletter, Araminta breaks down what she's found works when talking to leadership about content.

Host Araminta Robertson sits down with Joana Rocha (Head of Marketing at Runa) to explore how adaptability and empathy shape smarter B2B marketing.

They dive into:
Lessons from Joana’s time in China and cultural adaptability
Why attribution is broken — and how ABM can fix it
Aligning sales + marketing by bringing BDRs under one roof
Tools like HockeyStack for tracking what really works
Joana’s Tech Talk initiative helping people build careers in tech

Packed with real-world tactics and personal insights, this one’s a must-listen for fintech and B2B marketers navigating change.

In this Mint Studios newsletter, we explore whether it is possible to influence LLM visibility, and how.

What are the top AI search optimization / GEO agencies in 2026? We go through a list including Mint Studios, No Good, Intero Digital and Clarity Global.

AI Mode was launched earlier in 2025 and it's clear that this will eventually be the default search experience. What does that mean for marketers? What can you do to prepare? I explore these key questions and more in this article.

Mint Studios’ content strategist Elliot McGuire shares how to create BOFU content that converts, with real examples and actionable tips.

Read about the top insurance marketing agencies and how to evaluate which is the best fit for your company.

Learn how Galileo uses enterprise content to reach its customers.

Learn how we helped a niche financial player, Fintel Connect, increase inbound enquiries to the website with Bottom of the Funnel content.