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Comparison posts are some of the highest-ROI content you can create because they target buyers who are already evaluating options and ready to convert. This piece explains why they drive more qualified leads, build trust, and how to handle common objections so you can confidently write about competitors without damaging your brand.

What is unique about doing SEO in fintech? And how can you implement a strategy that helps you with acquiring customers, rather than just traffic? We answer these questions and more in this article.

This post breaks down Mint’s “GPT articles” framework for boosting LLM visibility and shows, with real client data, that it doesn’t just increase brand mentions in tools like ChatGPT — it drives high-quality leads and real sales opportunities. The takeaway: targeting the right BOFU prompts through LLM-optimised content is now a powerful new customer acquisition channel, especially for early-stage companies.

To prove content is really driving revenue, look beyond traffic and track four signals: rankings for buying-intent keywords, lead volume and quality, and whether your content is cited by LLMs like ChatGPT. Together, these show whether your content is influencing real buying decisions and pipeline, not just awareness.

What are the top fintech PR agencies? We’ve put together a list of 14 fintech agencies based on a thread in our fintech marketing Slack group.

What’s the best fintech SEO agency? We’ve put together a list of top agencies, as well as what to look for when picking the best fit for your company.

This case study shows how Yapily, a niche B2B open-banking fintech, nearly tripled (2.8x) its organic inbound leads by focusing on bottom-of-the-funnel “money keywords,” optimising existing content, and implementing robust lead attribution. It proves that even highly specialised fintechs can drive high-quality, measurable growth through strategic SEO and content.

Based on GPT articles and our experiments, read how about how an increase in LLM visibility leads to an increase in inbound customers.

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While AI can speed up content creation, over-reliance risks producing generic, inaccurate, or shallow material, especially in regulated sectors like fintech. He recommends using AI strategically, such as through custom GPTs, SEO integration, and formatting support, to enhance content without compromising accuracy or brand trust.