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In this article we explain our tips on how to make the most of PPC for financial services: mistakes to avoid, tips and the strategy that we’ve found works best.

After working with a few payment companies, we saw a trend: API keywords tended to rank more quickly and bring in a high number of leads. Here’s why API keywords are worth targeting, how to find them and how to rank for them.

In this article we share 8 tips on how to write about payments well, based on our extensive experience writing about this industry.

In this content case study, we look at how Adyen, the largest fintech company in Europe by market cap, thinks, organises and creates their content.

BOFU content is one of the best ways to optimise for conversions from your website, which is why it’s important to understand what it is, how it works and how to use it.

In this article we’ll be covering what BOFU content is, why it’s important, and how to write a good BOFU piece that is optimised for conversions

We’ve been working with Confused.com, one of the leading Price Comparison Websites (PCWs) in the UK, helping create expert-backed content for their website. In this case study, we look at how we helped position the company as a B2B thought leader with expert content.

Many marketers target keywords based on high search volume. But this doesn’t always translate to sales. If your objective is conversions, then targeting low volume, high ROI keywords should be part of your strategy.

What’s unique about insurance content marketing? How can you invest in content marketing in a way that brings the best results? We go through how content marketing works in insurance and a lot more!

How did 11:FS create the industry-leading podcast in fintech? What have been the biggest benefits for their business? And how do their operations look like now? In this content case study, we deep dive into 11:FS approach to content marketing.