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Newsletter: Does increased LLM visibility lead to more customers? Here's what we found via 3 case studies
This post breaks down Mint’s “GPT articles” framework for boosting LLM visibility and shows, with real client data, that it doesn’t just increase brand mentions in tools like ChatGPT — it drives high-quality leads and real sales opportunities. The takeaway: targeting the right BOFU prompts through LLM-optimised content is now a powerful new customer acquisition channel, especially for early-stage companies.

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Technical Content Marketing: How to Succeed
Technical content marketing is different from regular content marketing. The audience is different, the writing process needs to be more thorough and you need to be comfortable getting into the technical details of a product. We go through a process to succeed with technical content marketing.

August 14, 2024
6 Examples of Fintech Content Marketing That Works
In this article, we want to cover six fintech companies that are doing content marketing that actually works.
We’re not just talking about nicely written content with fun graphics that bring in just traffic, we’re talking about content that actually generates customers (or in one case, employees).
Here, I break down six fintech companies doing a good job with their content and actually getting results from their efforts.










